Product Marketing Manager

We are looking for a driven and detail-oriented Product Manager to join our cannabis retail team in Rolling Meadows, IL. In this role, you will own the product lifecycle from selection and analysis to vendor relationships and marketing support. You will play a key part in shaping our product portfolio and growing profitability in a competitive market.

RESPONSIBILITIES

Sales & Sell-Through Analysis

• Analyze product sales performance and sell-through rates to identify trends and opportunities
• Generate regular sales reports and present actionable insights to leadership
• Monitor inventory levels and turnover to align product availability with consumer demand Product Selection
• Use historical sales data and market trends to curate a product assortment that resonates with customers
• Evaluate products for inclusion or discontinuation based on performance and strategic fit
• Collaborate with operations and purchasing teams to optimize procurement decisions Digital Asset Management
• Review, organize, and maintain digital assets including product images, descriptions, and metadata
• Ensure all digital content is accurate, compliant with cannabis regulations, and aligned with brand standards
• Manage the digital product catalog and coordinate with vendors to obtain required materials Competitive Analysis
• Conduct ongoing market research and competitive analysis to benchmark pricing, assortment, and positioning
• Track competitor promotions, new product launches, and trends in the cannabis market
• Deliver competitive intelligence reports with recommendations to grow market share P&L Management
• Maintain and manage the product category Profit & Loss statement
• Analyze cost structures, pricing strategies, and promotional impacts on profitability
• Provide monthly P&L updates and variance analysis to leadership Vendor Relations & Promotional Support
• Build and maintain strong relationships with cannabis brand vendors, distributors, and suppliers
• Negotiate promotional programs, vendor-funded deals, and co-op marketing opportunities
• Coordinate with vendors on sales support materials and in-store activations Marketing & Weekly Specials
• Support the marketing team with product information and pricing for weekly specials campaigns
• Plan and execute product-focused promotions that drive traffic and basket size
• Review promotional effectiveness and iterate on future campaigns using sales data

QUALIFICATIONS

• 2+ years of experience in product management, category management, or a related role
• Cannabis industry experience is a plus
• Proficiency in Excel or Google Sheets with the ability to translate data into decisions
• Experience with P&L management, retail margin principles, and promotional planning
• Strong vendor communication and negotiation skills
• Experience managing digital assets and online product catalogs
• Knowledge of cannabis regulations and compliance requirements
• Ability to thrive in a fast-paced, evolving industry

Job Type:

Full-time Pay:

$60,000.00 per year

Work Location:

In person

Pay:

$55,000.00

• $60,000.

00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance Ability to

Commute:

Rolling Meadows, IL 60008 (Required)

Work Location:

In person