Manager, Social Creator Marketing at Rust-Oleum Corporation Manager, Social Creator Marketing at Rust-Oleum Corporation in Vernon Hills, Illinois Posted in 7 days ago.

JOB DESCRIPTION

Job Title:

Manager, Social & Creator Marketing Location:

Vernon Hills, IL Department:

Marketing, Star Brands Group Reports To:

Head of Brand Marketing, Star Brands Group Star Brands Group is building a category-defining, digital-first portfolio of home care brands led by The Pink Stuff

• one of the most recognized and fastest-growing cleaning brands globally-supported by a highly engaged and rapidly expanding social community.

We are seeking a Manager, Social & Creator Marketing to lead the execution and scaling of brand-owned social channels in the US, creator partnerships, and affiliate marketing programs. This role is critical to driving growth through culturally relevant storytelling, performance-driven social commerce, and a disciplined, data-led creator ecosystem. The position reports to the Global Head of The Pink Stuff Brand. This role owns the end-to-end development of creator-led brand storytelling and affiliate programs, building a scalable and repeatable engine that drives brand relevance, trial, and conversion. A strong passion for social media, creator culture, and emerging digital trends is essential. The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement, cultural relevance, and measurable commercial impact. Key Responsibilities Social & Content Strategy

• Manage and scale brand-owned social channels, with a focus on TikTok and Meta
• Own and execute the content calendar across trend-based, product, and conversion-driven content
• Identify and act on emerging trends, viral moments, and cultural opportunities in real time
• Create and publish content aligned with platform best practices and audience behaviors
• Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity Creator & Influencer Partnerships
• Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
• Lead outreach, negotiation, contracting, and ongoing relationship management
• Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners
• Develop long-term partnerships with high-value creators and brand ambassadors
• Oversee product seeding, campaign activation, and ongoing content output Affiliate Marketing & Social Commerce
• Own the affiliate program end-to-end-strategy, structure, execution, and optimization
• Define partner segmentation, commission structures, and incentive models
• Manage affiliate platforms (e.g., TikTok Shop, Impact, AWIN, PartnerStack)
• Drive onboarding, activation, and ongoing engagement of affiliates and creators
• Optimize program performance to maximize revenue, conversion, and ROI Performance Management & Optimization
• Track and analyze key metrics: engagement, reach, CTR, conversion, ROI, and creator-level performance
• Continuously test content formats, messaging, deal structures, and amplification strategies
• Translate insights into clear actions to scale high-performing content and partnerships
• Support paid amplification strategies in partnership with demand generation teams Cross-Functional Leadership
• Partner with Brand, eCommerce, Sales, and Demand Generation teams
• Align programs with launches, promotions, and retail priorities
• Support integrated go-to-market plans Program & Process Development
• Build scalable systems for creator sourcing, onboarding, briefing, and tracking
• Establish best practices for content and affiliate program execution
• Identify and implement tools and AI solutions to streamline workflows Qualifications
• Bachelor's degree in Marketing, Business, or related field
• 5-8+ years experience in digital marketing, social, influencer, or affiliate marketing
• Proven success building brands on TikTok and Meta
• Strong understanding of social commerce and affiliate models
• Strong analytical and data-driven decision-making capabilities
• Experience managing creator partnerships end-to-end
• Highly organized with strong communication skills
• Entrepreneurial mindset and ability to move quickly Success Metrics
• Growth in followers, engagement, and reach
• Creator campaign performance and content output
• Affiliate-driven revenue and ROI
• Conversion and sales from social commerce initiatives Why This Role Matters This role supports Star Brands' ambition to build a digital-first growth engine, leveraging creator partnerships and social commerce to drive brand growth at scale.

Salary Target Range:

$95,000

• $120,000, bonus eligible From big benefits to small, we take care of our associates!

After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis. Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.