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Industry Marketing Manager
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$133,287 / year median in Kansas
-3% projected decline
Job Description
Grant Thornton is seeking an Industry Marketing Manager to join the team. Approved office locations can be found below.
+ Serve as the primary marketing partner for assigned industries.
+ Develop industry-specific marketing plans aligned to firm priorities.
+ Monitor industry trends, market developments, buyer needs, and competitive activity.
+ Advise stakeholders on marketing opportunities and priorities.
+ Own the content roadmap for assigned industries.
+ Create and develop industry-focused content, including:
+ Thought leadership
+ Articles
+ Points of view
+ Email campaigns
+ Landing pages
+ Webcasts
+ Event content
+ Sales enablement materials
+ Interview subject matter experts and transform complex ideas into compelling content.
+ Drive content development from concept through final delivery.
+ Ensure content is reusable across campaigns, channels, and service lines.
+ Support service line-led campaigns by providing industry-specific insights, messaging, content, and activation plans.
+ Develop industry-focused campaign components that strengthen integrated marketing efforts.
+ Coordinate activation across digital, events, communications, field marketing, and sales enablement channels.
+ Lead industry-specific initiatives an To view full details and how to apply, please login or create a Job Seeker account