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Chick-fil-A
Director of Growth (Marketing)
Career Insights for Director of Marketing
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Based on Louisiana data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$146,023 / year median in Louisiana
+6% projected growth
Job Description
The Director of Growth is responsible for driving sales growth, increasing brand awareness, and building strong community relationships for the restaurant. This role connects in-restaurant execution with local outreach to create meaningful guest experiences and measurable results. Key Responsibilities Develop and execute a Sales & Brand Growth Plan (catering, mobile orders, 3rd party delivery, traffic, check average) Manage in-store marketing, promotions, and merchandising Track and analyze marketing performance and promotions Build relationships with schools, nonprofits, and local businesses Plan and execute community partnerships and events Manage marketing budget and order marketing materials What Success Looks Like Increased customer traffic and guest frequency Growth in catering, delivery, and mobile sales Higher check averages Strong community presence through partnerships (schools & organizations) Host and execute engaging in-restaurant community events What We're Looking For Self-starter with strong time management and organizational skills Outgoing, relational, and community-focused Results-driven with a passion for sales and marketing Strong communicator and team player Ability to manage multiple projects and meet deadlines Digital fluency: Canva, Google WorkSpace, Social Platforms etc. Support restaurant operations to ensure promotional success and excellent guest experience Working at a Chick-fil-A® restaurant is more than a job - it's an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.