Marketing Manager

Marketing Manager Vicente's Supermarket - 3.1 Brockton, MA Job Details $60,000 - $80,000 a year 1 day ago Qualifications Social media advertising Sales Paid advertising campaign management English Team management Sales budget management Budgeting AI Marketing campaign budget management Full Job Description Position Summary This is not a traditional marketing role. The Marketing Manager at Vicente's leads the Department of Revenue Growth — a team responsible for driving measurable sales and traffic increases across all locations. This person builds and owns the strategy, inherits an existing team — a Marketing Specialist and Marketing Coordinator — and is expected to elevate how they work, sharpen their output, and hold them accountable to results. They understand how a supermarket makes money, how ethnic and multicultural communities shop, and how to create the kind of in-store experience that earns word-of-mouth in a tight-knit community.

Experience level:

4-7 years

Department:

Revenue Growth Location:

Brockton, MA (corporate) + New Bedford, MA + Pawtucket, RI Responsibilities Own weekly traffic and sales targets across all Vicente's locations Build and execute campaigns that directly move the needle — customer count, basket size, and loyalty program enrollment Own all messaging, metrics, and in-store activation for the loyalty program. Drive enrollment, manage weekly member communications (push/SMS), and monitor retention. This is the primary long-term revenue channel — treat it accordingly. Lead paid and organic campaigns across Meta, radio (Portuguese, Spanish, Haitian Creole), EDDM/print, and in-store. Own the in-store customer experience end to end — signage, product presentation, event activations, demos, seasonal displays, bundle programs, and cultural activations. The store is a sales channel. Treat every square foot as revenue opportunityMoves fast, hits deadlines, and owns outcomes. When something doesn't work, diagnoses it and adjusts — doesn't repeat it.

Walks into an existing team and makes it better. Gives clear direction, sharp feedback, and holds the Specialist and Coordinator to a higher standard. Doesn't carry their work — multiplies it. Qualifications 4-7 years of marketing experience with a clear record of driving sales growth Retail experience — understands how a store floor drives revenue (grocery a plus, not required) Multicultural / ethnic market experience — understands nuance, not just demographics

Bilingual:

English + Portuguese, Spanish, or Haitian Creole Meta Ads Manager — paid social strategy, targeting, budget management Print and EDDM campaign management Team management — direct reports, vendor relationships, community partners Actively uses AI tools in their marketing work — not just awareness, real production us Core Competitions Sales-First Mindset Retail Operator Customer Experience Creator Multicultural Fluency Execution & Accountability Team Leadership