Digital Marketing Manager

Job description Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results.

Key Responsibilities:

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives. Produce effective ad creative and UGC assets utilizing influencers and content creators and the company's internal/external design teams. Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets. Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance. Manage and expand profitable affiliate and influencer relationships. Organic social media management and community moderation with intent to drive profitable traffic and awareness. Maintain marketing performance reports, documentation of results, insights, and best practices. Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

Minimum 2 years of hands-on experience in ecommerce growth or digital marketing. Experience managing creative digital asset production with designers, influencers, and content creators. Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).