Marketing Director - The Spiegel Center The Spiegel Center - 2.8 Newton, MA Job Details Full-time $65,000 - $85,000 a year 8 hours ago Benefits Health insurance Dental insurance Vision insurance Qualifications Marketing project management Marketing automation tools Leading organic search traffic initiatives Bachelor's degree Pay-per-click (PPC) advertising Paid search marketing Digital design Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Marketing Director - The Spiegel Center The Spiegel Center is seeking a strategic, creative, and results-driven Marketing Director to lead our marketing and communications efforts. This pivotal role partners closely with our leadership team to design and execute marketing strategies that drive surgical growth, MedSpa utilization, and exceptional patient engagement. The ideal candidate is a self-starter who understands both the luxury aesthetics market and data-driven decision-making, and is excited to elevate a high-performance brand through digital innovation, strategic partnerships, and compelling storytelling. Key Responsibilities Strategic Planning & Leadership Own the development and execution of comprehensive marketing plans focused on patient acquisition, brand awareness, and retention across surgical and medspa services Align campaigns with practice goals and provider priorities, partnering closely with the Practice Director and Medical Director Track, analyze, and report performance metrics (KPIs, ROI, conversion rates) to continuously optimize campaigns Content, Campaigns & Creative Lead creation and execution of marketing campaigns across all channels: digital (SEO, PPC, social, email, website), print, in-office, and community-based Maintain and manage website content to ensure a high-performing user experience; oversee SEO performance and keyword strategy Oversee design and execution of promotional campaigns, sales events, and seasonal offers—working with internal teams and vendors Direct the creation of brand-aligned visuals, including photo, video, and design for use across platforms (including aesthetic editing and layout when needed) Digital & Social Presence Manage the practice's social media strategy and calendar, increasing engagement and growth through strong storytelling and branding Write, schedule, and analyze email and SMS campaigns for promotions, events, patient education, and lead nurturing Leverage content from providers (before & after photos, video, quotes) to attract ideal patients, particularly through channels like LinkedIn, Instagram, and Google Patient Experience & Culture Create in-practice brand touchpoints through signage, giveaways, and visual merchandising Plan and execute team appreciation initiatives, staff events, and brand culture campaigns to boost employee engagement and retention Support front desk and patient care center efforts to enhance overall patient journey and satisfaction Community, Partnerships & PR Collaborate with local businesses, nonprofits, and vendors for cross-promotions, sponsorships, and outreach opportunities Oversee public relations efforts including writing press releases, crafting thought-leadership content, and coordinating with media outlets Manage relationships with external marketing partners, such as Google Ads vendors, SEO consultants, and aesthetics product reps Administrative & Operational Support Manage and report on marketing budget, vendor contracts, and marketing tool subscriptions Co-lead weekly marketing meetings and contribute to monthly team meetings with updates and inspiration Provide occasional support to the front office and leadership team when needed Qualifications Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus Minimum 5+ years in a senior marketing role—experience in aesthetic medicine, medspa, or luxury healthcare strongly preferred Proven track record in digital marketing, especially SEO, paid search, social media, and email automation Strong project management and content creation skills; able to move from concept to execution independently Proficiency with tools such as Canva, Zoho, Google Analytics, Hootsuite, and marketing automation platforms Excellent interpersonal, written, and verbal communication skills Strong design eye and comfort working with visual media and brand guidelines Passion for wellness, aesthetics, and high-touch service What We Offer Full-time position with a competitive salary ($65K-$85K depending on experience) + quarterly bonus opportunities Medical, dental, and vision benefits A collaborative, fast-paced environment with autonomy and creativity Opportunity to shape a growing luxury brand in the plastic surgery and medspa space Support from a dynamic team of providers, surgeons, and leaders Learn more about our practice at www.thespiegelcenter.com