Technical Content Marketing Manager

Technical Content Marketing Manager Somerville, MA Job Details $75,000 - $115,000 a year 22 hours ago Benefits Commuter assistance Paid parental leave Health insurance Dental insurance RSU Parental leave Vision insurance 401(k) matching Sabbatical Qualifications CAD Content management systems Content editing Content writing Lead generation Mid-level Marketing strategy development White papers Customer segmentation Salesforce Cloud Project management 3D printing Ahrefs User personas Video production SEO tools Social media content marketing CRM system proficiency Martech Case studies Cross-functional collaboration Google Analytics 2 years Developing multi-channel marketing campaigns Cross-functional communication Full Job Description Do you want to change how the world creates? At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before. We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us. As our Technical Content Marketing Manager , your mission is to drive our content strategy and produce industry-leading technical assets—from high-impact case studies to deep-dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs' technical storytelling. You aren't just a writer; you are a content "quarterback" who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority. If you're passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!

The Job:

Identify and interview customers and collaborate with them to publish both written and video case studies Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications Create content for sales enablement and sell sheets that support and product launches Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers' needs and our internal funnels Manage content creation and distribution across our digital channels (web, social, email, etc.) Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

You:

2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company Prolific writing skills and attention to detail Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences Proven ability to work independently and cross-functionally Analytical, proactive, and goal-driven mindset Structured and strong project management skills

Bonus Skills:

Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing Experience with photo and video production Working knowledge of SEO tactics Familiarity with CAD modeling and 3D printing

Our Perks:

Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) 401K matching and access to financial advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan - Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community And of course… unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.