Paid Media Specialist

Description Paid Media Specialist with 4+ years of experience managing paid media campaigns needed for a full-time, hybrid (3/2) position with our client in Greater Boston. Must be "hands on keys" and be proficient in Google Ads, LinkedIn Ads, Bing, GA4, and tag management systems. Must have experience managing hundreds of ads at one time. Salary is 80-115K. We are seeking a results-driven Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple digital platforms. This role will play a key part in driving brand awareness, lead generation, audience engagement, and revenue growth . The ideal candidate is hands-on, analytical, and highly collaborative, with experience managing campaigns end-to-end and using performance data to continuously improve results. This person will work closely with cross-functional teams to align paid media strategies with broader marketing and business objectives. Key Responsibilities Plan, launch, and manage paid media campaigns across multiple platforms Monitor campaign performance and optimize targeting, creative, and budget allocation to maximize results Use data-driven insights to improve campaign effectiveness, efficiency, and return on investment Conduct keyword research, audience segmentation, and competitive analysis Partner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaigns Collaborate with demand generation and subject matter experts to develop high-performing digital content Stay current on digital marketing trends, e-commerce developments, and evolving customer behavior Implement A/B testing and conversion tracking to support continuous optimization Requirements Qualifications Bachelor's degree in Marketing, Business, or related field 4+ years of hands-on experience managing paid media campaigns Proficiency with platforms such as Google Ads, LinkedIn Ads, Google Shopping, Bing, Baidu , and similar tools Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems Strong communication, presentation, and organizational skills Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.