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CB
Citizens Bank, N.A.
Digital Experience Manager
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Scorecard
Based on Massachusetts data
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What they do
A Digital Experience Manager is responsible for developing a successful e-commerce experience on a company's website or mobile applications. This is done by evaluating website traffic, sales figures, and conducting research to determine the customers' needs and how to best meet them.
$168,788 / year median in Massachusetts
+6% projected growth
Job Description
Description Digital Experience Manager As the Digital Experience Manager, you will lead a cross-functional team and align efforts across web strategy, content architecture, web content management, engineering, and compliance to ensure the digital experience comes together into a clear and consistent whole. Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role requires a strong foundation in web strategy or digital experience, along with the judgment and presence to guide prioritization, resolve tradeoffs, and shape how work comes together across teams while maintaining adherence to design and brand standards. Primary responsibilities include Set and lead cross-functional prioritization frameworks that align experience work to enterprise strategy and customer outcomes, ensuring tradeoffs are visible, intentional, and clearly communicated. Proactively define accountability models and ways of working within the team to reduce ambiguity, prevent misalignment, and keep experience delivery moving with clarity and accountability. Guide the evolution of how digital work is executed, preparing teams and workflows for a channel-agnostic, multi-interface digital experience model. Ensure the digital experience reflects a clear and consistent point of view by reinforcing design, content, and brand standards across teams. Build and maintain strong relationships with engineering, line-of-business, and compliance leaders, using those relationships to drive alignment and maintain forward progress in complex environments. Provide clear visibility into how work is progressing across teams, surfacing constraints, misalignment, and risks to inform leadership decisions. Develop and coach team members to operate effectively across functions, navigate ambiguity, and contribute to a cohesive digital experience. Qualifications Bachelor's degree or equivalent professional experience. 7+ years in digital experience, web strategy, or related disciplines within a complex, matrixed organization. At least 2 years managing a team. Demonstrated progression from execution into leadership, with experience shaping direction and guiding how work comes together across teams. Strong point of view on what makes an effective digital experience and how teams should operate to deliver it. Proven ability to influence outcomes across multiple teams without direct authority and maintain alignment in complex environments. Experience navigating competing priorities across business, technology, and creative teams, with the judgment to make and communicate clear tradeoffs. Strong understanding of how digital experiences are structured and brought to life across platforms. Experience using analytics to inform decisions and guide conversations with stakeholders. Comfortable engaging with technical and design partners to ensure alignment between intent and execution, without acting as a designer or developer. Strong communication skills, with the ability to create clarity, set direction, and hold boundaries across stakeholders. Experience working in a regulated environment a plus (banking experience not required) Hours and Work Schedule Hours per