Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
Lead the implementation of prioritized tactics within the GSP and operational plan, ensuring timely execution, clear accountability, and alignment with brand objectives across markets.
Craft and implement persuasive promotional materials and campaigns in alignment with the overarching brand strategy, with an emphasis on innovative thinking and flawless execution.
Serve as a lead for digital innovation and AI implementation, identifying and applying AI tools and techniques to enhance marketing effectiveness, content development, customer engagement, executional efficiency, and insight generation across the omni-channel ecosystem.
Analyze business performance and formulate strategic insights to leverage business drivers, optimize brand performance, and identify transformative pathways.
For key strategic initiatives, lead the creation, rollout, and optimization of new marketing materials and tactics, ensuring they are embedded effectively into the GSP and broader operational planning process.
Collaborate with markets to identify best practices, uncover needs and trends, and improve consistency of brand strategy execution through omni-channel tactics.
Build and maintain strong relationships with enterprise cross-functional teams to ensure seamless execution and tracking of marketing activities and tactics.
Work closely with alliance partners and internal stakeholders to support strong alliance management, ensuring strategic alignment, effective governance, coordinated execution, and delivery against shared brand priorities.
Partner with relevant cross-functional teams, including commercial, medical, sales, market development, advocacy, and supply colleagues, to ensure brand plans are informed by market needs, evidence generation, and operational realities.
Support supply management considerations by ensuring close alignment between brand plans, demand assumptions, launch readiness, and execution priorities, helping to mitigate risk and support continuity of supply.
Play a crucial role in the preparation and execution of launch activities for the product's expansion with a new indication.
Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.
This role will report to the Global Head of Marketing.\nEssential Skills / Experience Qualifications\n
\nBachelor's degree, preferably in business, marketing, or the sciences.\n
\n5 years of pharmaceutical commercial experience, including a robust understanding of the US market.\n
\nProven track record in developing and executing brand strategies and materials founded on insights and value propositions.\n
\nDemonstrated experience in translating strategy into clear tactical implementation through brand plans, operational plans, and cross-functional delivery.\n
\nExperience applying digital and AI-enabled tools to improve marketing effectiveness, execution, planning, or customer engagement.\n
\nDemonstrated experience in financial competence and budget management.\n
\nExperience in the respiratory and/or immunology therapeutic area.\n
\nExperience engaging with external customers, such as key opinion leaders.\n
\nProven ability to strategically lead personal and non-personal tactic development and execution.\n
\nSkilled in managing multiple projects across functional areas, working independently when appropriate, collaborating within teams, and serving as a sub-team lead when needed.\n
\nDemonstrated aptitude for acquiring and applying both scientific and business acumen.\n
\nExperience managing external agencies and/or vendors on a daily basis, including budget oversight.\n
\nExperience working across complex stakeholder groups, with strong collaboration in areas such as alliance management, matrix leadership, and operational execution.\n
\nStrong understanding of cross-functional dependencies, including the impact of commercial planning on forecasting, launch readiness, and supply management.\nPreferred Qualifications\n
\nStrong critical thinking and problem-solving skills.\n
\nProven leadership and influencing skills to drive strategy adoption and execution.\n
\nProven leadership skills and the ability to collaborate in a matrix environment.\n
\nFamiliarity with applying AI tools and techniques to enhance marketing efficiency, content generation, insight development, and omni-channel execution.\n
\nExperience contributing to or supporting alliance governance and partner coordination in a global or cross-market setting.\n
\nExperience integrating commercial priorities with operational planning and supply-related considerations to enable effective execution.

\nWhen we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. Thats why we work, on average, a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.\nAstraZeneca offers an environment w diversity is our strength, reflecting the variety of patients we serve. Here, youll find a place for continuous learning, exchanging knowledge, and building best practices to grow your career. With a fusion of support, trust, and agility, youll be encouraged to bring your whole self to work and embrace all the investment, feedback, and ample opportunities on offer. Its an exciting time for our team as we redefine the future of healthcare.\nReady to jump in and be part of something extraordinary? and take the next step in your career journey with AstraZeneca!\nThe annual base pay for this position ranges from $229,303 to $343,955. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. 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