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Immunocore

Manager, Product Marketing (US)

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What they do

A Product Marketing Manager manages and coordinates marketing activities for a single product line within a company's portfolio. Works within larger marketing team. Monitors demand for the product line. Identifies potential new customers; develops strategies for increasing sales or market share.

$151,751 / year median in Maryland

+3% projected growth

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Job Description

Immunocore (
NASDAQ:
IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry's most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions. Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases. At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients' lives, advancing medicine, and supporting one another in these pursuits. Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.
MAIN PURPOSE OF JOB
Reporting to the Senior Director, US Marketing, the Manager, Product Marketing is responsible for developing and delivering promotional assets for
KIMMTRAK
(tebentafusp) for both currently approved and future indications. This role will collaborate with cross-functional teams including insights, medical affairs, and market access, as well as manage and partner with key external agencies.
KEY RESPONSIBILITIES
Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., healthcare professionals, patients, allied health professionals) Leverage insights to inform messaging and engagement with customer segments Oversee personal promotion strategy and ensure coordination with broader marketing strategies Ensure messaging and tactical execution is aligned with brand objectives Partner with internal stakeholders to deliver impactful customer-facing content and ensure content is leveraged effectively and compliantly Manage key vendor relationships and budgets, including the promotional agency of record Maintain deep knowledge of disease state, competitive and market dynamics, informing potential pivots in strategic and executional approach as needed Foster trust and reinforce the strong culture across the US marketing team and with partners throughout the organization Ensure compliance with all laws, regulations, and policies that govern Immunocore Travel to internal/external meetings as needed (up to 15%)
EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS
BS/BA degree in related discipline and at least 8 years of related Medical, Scientific or Healthcare experience; or Equivalent combination of education and experience
Experience:
Prior experience in product launches, development/approval of marketing materials, and vendor management in the pharmaceutical or biotech industries Proven track record of developing and executing effective marketing initiatives Demonstrated agility in dynamic and competitive markets Oncology experience strongly preferred Knowledge, Skills and Abilities Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines Advanced strategic thinking, initiative and creativity Comprehensive ability to collaborate with multiple organizational stakeholders Advanced ability to draw insights, patterns, and trends across sources to optimize messaging, tactical plans, and promotional activities Strong analytical skills to identify and address complex issues Effective verbal and written communication skills to present results and recommendations, as well as lead internal and external meetings Ability to provide guidance and coach other team members Demonstrated understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Benefits

  • Dental Insurance