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WKAR

Senior Director of Content and Education

Career Insights for Content Marketing Manager

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What they do

A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.

$121,960 / year median in Michigan

+8% projected growth

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Job Description

Senior Director of Content & EducationWKAR Public Media - Michigan State University WKAR enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives. Job Summary WKAR, the PBS and NPR affiliate within the College of Communication Arts and Sciences at Michigan State University, seeks a visionary Senior Director of Content & Education to provide strategic and operational leadership for the organization's content portfolio. Reporting to the General Manager and serving as a member of WKAR's senior leadership team, this position oversees television and video production, radio and digital news, classical music programming, educational initiatives, and multiplatform content development. The Senior Director establishes content vision and editorial priorities, leads long-term content planning, develops strategic partnerships, and aligns people, resources, budgets, and workflows to advance WKAR's mission and impact. Why Join MSU? Retirement plan with generous university contributions Comprehensive health, prescription, dental, and life insurance coverage Paid vacation, holidays, and leave programs Tuition assistance opportunities Professional development and career growth resources Why East Lansing? East Lansing combines the energy of a world-class university community with the charm and affordability of a welcoming Midwestern city. Residents enjoy vibrant arts and cultural events, outstanding restaurants and coffee shops, beautiful parks and trails, Big Ten athletics, and convenient access to Michigan's lakes and recreation areas.

Benefits

  • Paid Time Off (PTO)
  • Financial Aid/Assistance
  • Professional Development
  • Other Retirement and Savings