Executive Director, Enrollment Marketing

Executive Director, Enrollment Marketing Oakland University - 4.3 Rochester, MI Job Details Full-time $114,744 a year 1 day ago Benefits Health insurance Dental insurance Tuition reimbursement Paid time off Vision insurance 403(b) Flexible schedule Qualifications Stakeholder engagement Data analysis reporting Student recruitment Marketing company internal data Lead Conversion Contract management in education Attribution modeling Contracts Data-driven problem-solving Marketing analytics Marketing agency experience Stakeholder relationship building Stakeholder management Full Job Description Executive Director, Enrollment Marketing Department 7159 - Communications & Marketing Position Number 986409 Requisition No. S02756 Salary Range/Pay Rate $114,744 annually Benefits of Working at Oakland University Oakland University offers competitive salaries and an excellent benefit program including a comprehensive medical plan with low contribution amounts for our employees, dental and vision plans at no cost for our employees, generous paid time off plans, a generous University contribution to our 403(b) retirement plan, tuition assistance for our employees and dependents, free access to our Campus Recreation Center and workout facilities, and flexible work schedules and wellness programs. These are current benefit levels subject to future changes. Oakland University offers a strong, University-wide commitment to diversity, equity and inclusion, which has garnered national recognition as a top workplace for LGBTQ+ community members; national recognition as a safe workplace, and consistent top ranking for support services to U.S. Military veteran students. Employee Group/Grade AP Band U Job Category Administrative-Professional Work Schedule FT/Reg (40 hours) Shift/Days This is a full-time position. First consideration will be given to those who apply by June 22, 2026. Pay Schedule Year Number of Hrs./Wk. 40 Position Information Position Information Minimum Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field or an equivalent combination of education and/or experience. Demonstrated ability to drive measurable enrollment or revenue outcomes through integrated marketing strategy. A minimum of seven (7) years of progressive experience in performance marketing or enrollment marketing, with demonstrated success driving measurable outcomes at scale. Proven track record managing an external advertising or marketing agency, including scoping, briefing, performance review, and contract management. Deep fluency in paid media platforms (Google Ads, Meta, programmatic display), marketing analytics, and attribution modeling. Hands-on experience with a CRM or marketing automation platform; experience with Slate or comparable higher education CRM strongly preferred. Strong command of the full enrollment marketing funnel, with experience improving conversion and yield across multiple stages. Excellent analytical skills with the ability to translate data into strategic decisions and executive-ready presentations. Exceptional interpersonal and stakeholder management skills; comfortable working across organizational boundaries with enrollment, academic, and advancement partners. Desired Qualifications Master's degree. Experience in higher education marketing, particularly in enrollment management or academic marketing contexts. Familiarity with the Southeast Michigan market and/or regional public university landscape. Experience with Slate CRM, Emma email platform, or comparable higher education marketing technology. All Qualifications Unless otherwise required by an applicable collective bargaining agreement, all minimum, additional and desired qualifications are preferred, but qualifications, degrees, and/or experience deemed comparable and/or equivalent by Oakland University in its sole and exclusive discretion may be considered. Position Details Position Purpose Oakland University invites applications for a newly established Executive Director, Enrollment Marketing — a senior leader responsible for driving enrollment outcomes through integrated, data-driven marketing strategy. Reporting to the Chief Marketing and Communications Officer (CMCO) and working in close partnership with the Vice President for Enrollment Management, this role owns the university's enrollment marketing performance — translating enrollment goals into integrated campaigns that drive inquiry, application, yield, and matriculation. This is a high-visibility, high-impact position for a marketing leader who can operate at both a strategic and executive level — connecting brand, campaigns, CRM, and analytics into a cohesive system that delivers measurable results. The Executive Director will oversee agency performance, align marketing and enrollment priorities, and build a more accountable, data-driven approach to recruitment marketing across the university.