Job Description
Performance Growth Marketer Location:
Southfield, MI (On-Site at HQ) Employment Type:
Full-Time Reports To:
Director of Marketing / Growth Leadership Build, Test, Scale — Grow Healthcare Differently at EPIC Health EPIC Health is looking for a Performance Growth Marketer focused on customer acquisition, rapid experimentation, and scalable growth. This is not a traditional corporate marketing role. We're looking for someone who moves quickly, tests ideas often, and is energized by figuring out what actually drives new patients, memberships, engagement, and revenue. You'll help grow multiple healthcare and wellness brands through paid media, partnerships, referrals, local activations, funnels, digital campaigns, and emerging marketing channels. This role is ideal for someone with a builder mindset who enjoys trying new ideas, optimizing performance, and scaling what works. This is a fast-paced environment where execution matters, data drives decisions, and experimentation is encouraged. Key Responsibilities Growth & Customer Acquisition Drive patient and customer acquisition across multiple EPIC Health brands and service lines Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels Build scalable acquisition strategies that increase volume while improving conversion efficiency Campaign Execution & Funnel Optimization Build, manage, and optimize marketing funnels from first touch through conversion Improve conversion rates and reduce acquisition costs through ongoing optimization Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth Testing & Performance Optimization Test new marketing ideas, audiences, offers, messaging, and creative regularly Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics Analytics & Reporting Monitor and report on growth KPIs and campaign performance Use data to identify opportunities, solve problems, and improve outcomes Build dashboards and performance reports to support leadership decision-making Cross-Functional Collaboration Collaborate closely with creative, operations, call center, and leadership teams to execute growth initiatives quickly Ensure alignment between marketing campaigns, operational capacity, and customer experience Support rapid iteration and execution across multiple brands and initiatives What We're Looking For Required Qualifications Bachelor's degree in Marketing, Business, or related field required 3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition Proven ability to drive measurable growth and acquisition results Technical & Platform Experience Hands-on experience with: Meta Ads and Google Ads Paid acquisition and retargeting campaigns CRM and marketing automation platforms (Go High Level or similar) Google Analytics and performance reporting tools Strong understanding of conversion optimization, customer journeys, and marketing funnels Skills & Competencies Data-driven mindset with strong analytical and problem-solving skills Experience with A/B testing and performance optimization Comfortable working in a highly iterative, fast-moving environment Strong project management and execution skills Someone who prefers testing over overthinking and can move quickly from idea to execution Preferred Qualifications Experience in healthcare, wellness, membership, or multi-location service businesses Experience with local marketing and community-based acquisition strategies Familiarity with call center conversion workflows and lead management systems Why Join EPIC Health? Opportunity to directly influence growth across multiple brands Fast-moving, highly entrepreneurial environment Collaborative culture focused on innovation and execution Strong opportunities for career growth and leadership development Ability to make a measurable impact in healthcare and community wellness What We Offer Competitive compensation package Medical, dental, and vision insurance 401(k) retirement plan Paid Time Off and holidays Professional development and training opportunities Mission-driven, high-performance culture Ready to Build Something EPIC? If you're passionate about growth, experimentation, and building scalable marketing systems that drive real results, we'd love to hear from you. Apply today and help transform healthcare growth at EPIC Health. Visit www.epichs.org to learn more.
