Director of Brand & Marketing

Director of Brand & Marketing

LOCATION

Traverse City, MI Hybrid TYPE Direct Hire ID BN37-2753955 POSTED Apr 7, 2026 Our client is seeking a Director of Brand & Marketing to lead the strategy and execution of a growing specialty food brand known for its gourmet ingredients. This role sits at the center of the business, connecting retail, e-commerce, and wholesale channels through a unified marketing approach. As a key member of the leadership team, this individual will drive brand growth, customer acquisition, and revenue performance while building the structure, team, and systems needed to scale. Why You Should Lead brand strategy for a premium, experience-driven consumer product company Directly impact growth across various channels Build and develop a marketing team while creating scalable systems and processes Support a collaborative, entrepreneurial environment with strong cross-functional partnerships What You'll Be Doing Develop and execute an integrated marketing strategy aligned with growth goals Lead digital marketing efforts across e-commerce, email, and social channels Partner with retail teams to increase traffic, in-store engagement, and sales Drive customer acquisition, retention, and overall brand awareness Identify and execute partnerships to expand market reach Manage marketing budget, campaigns, and performance metrics About You Bachelor's Degree in Marketing or related field 7+ years of marketing experience in a B2C environment Experience leading teams, managing budgets, and driving accountability Strong digital marketing and analytical capabilities