Manager of Product Marketing

Manager of Product Marketing AcquireUp Troy, MI Job Details Full-time $80,000 - $100,000 a year 22 hours ago Benefits Paid parental leave Health insurance Dental insurance 401(k) Flexible spending account Paid time off Parental leave Employee assistance program Vision insurance 401(k) matching Employee discount Life insurance Qualifications Teamwork Product Launch Planning Product marketing Bachelor's degree in business Data analysis skills Bachelor's degree Brand messaging Product strategy Go-to-market strategy

Full Job Description Who We Are:

AcquireUp Marketing is an innovative marketing services company formed through a merger of Touchfuse and White Glove. We specialize in partnering with financial professionals to attract, connect, and engage with qualified prospects. Leveraging our best-in-class digital and direct mail marketing strategies, AcquireUp helps advisor clients grow their customer base efficiently and effectively. Joining AcquireUp means being part of a dynamic team dedicated to transforming the financial marketing landscape and driving measurable success for our clients.

Who You Are:

We are seeking a dynamic and driven Manager of Product Marketing too own the strategic product marketing function for AcquireUp's portfolio of seminar marketing products. Define positioning, messaging, and go-to-market strategies to drive adoption and growth among financial professionals

How You'll Contribute:

Positioning & Messaging Develop differentiated positioning frameworks for AcquireUp's core services and technology platforms that align with our brand Build messaging hierarchies and strategies by persona, market segment, and funnel stage Primary Research & Customer Advocacy Collaborate with Sales, Operations, and Technology teams to analyze usage data, customer feedback, and campaign outcomes Define and enforce ICP governance. Act as the final authority on ICP alignment across Sales and Marketing to improve lead-to-client conversation rates Productization & Go-To-Market Strategy Own go-to-market briefs and productization efforts for new launches, feature rollouts, and campaigns aimed at generating MQLs and New Clients Define packaging, messaging, channel strategy, and launch sequencing Align go-to-market plans with B2B marketing and sales enablement functions Establish KPIs to measure launch and campaign performance. For example, Retention rates per product line, Customer Acquisition Cost (CAC) efficiency, and Product-Influenced Revenue Market & Competitive Intelligence Conduct continuous competitor and market trend analysis Translate insights into recommendations for marketing strategy, sales plays, and potentially product roadmap Execute win-loss interviews, focus groups, and customer advisory boards. Sales Enablement Create product collateral, battlecards, pitch decks, and objection-handling guides in partnership with B2B marketing Deliver training to sales and customer-facing teams on product positioning and value articulation Cross-Functional Collaboration Act as the strategic bridge between Product, Sales, Marketing, and Operations Ensure consistent messaging, positioning, and execution across all customer and prospective touchpoints

What You'll Need:

Bachelor's degree in business with concentration in marketing, advertising or related field 5+ years in product marketing, preferably in B2B SaaS or marketing services Experience with go-to-market strategy, messaging development, and sales enablement Strong analytical and communication skills Familiarity with financial services or financial advisor marketing a plus

The Fine Print:

Location:

Troy MI preferred

Compensation:

$80K -$100K annually based on experience

Benefits:

401(k) matching Health, Dental, & Vision insurance Life insurance Paid time off

Pay:

$80,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid parental leave Paid time off Vision insurance Ability to

Commute:

Troy, MI 48084 (Required)

Work Location:

In person