Marketing Director

Marketing Director Lush Lawn - Safari Tree - 3.5 Waterford, MI Job Details Full-time $75,000 - $95,000 a year 2 days ago Benefits Health savings account Paid holidays Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Vision insurance 401(k) matching Employee discount Life insurance Referral program Qualifications Financial planning Statistics Financial forecasting Branding Market research projects Website management Strategic management Master's degree in business Variance analysis Marketing 5 years Competitive analysis Bachelor's degree in business Public relations strategy development Lead generation Marketing strategy development Master's degree Bachelor's degree in marketing Social media platforms Salesforce Cloud Managing budgets in a finance role Entrepreneurship Bachelor's degree Team management Sales management systems proficiency Research data analysis CRM system proficiency Strategic communications Data collection Financial management Senior level Business Developing multi-channel marketing campaigns Senior leadership Marketing campaign budget management Full Job Description Lush Lawn is seeking a Marketing Director who will hold the ultimate responsibility for the organization's marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Develops and executes marketing strategy by analyzing market trends, customer needs, and competition, driving lead generation, improving customer experience, and strengthening brand presence. This position is 100% in-office at the company headquarters in Waterford, Michigan Duties of the

Marketing Director:

Development and implementation of the brand strategy Developing and delivering the marketing and communications strategy for new and existing services for multiple business service lines Oversees implementation of the marketing strategy - including campaigns, events, digital marketing, and PR Partner with the sales leaders to drive pipeline growth, conversion and revenue impact; enabling them to meet their commercial objectives by providing effective tools, materials and presentations Manage company websites and social media presence; direct programs to improve social media reputation and recognition Undertake continuous analysis of competitive environment and consumer trends Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data Drives achievement of financial objectives by developing and managing the annual marketing budget, forecasting and allocating spend, monitoring performance against plan, analyzing variances, and making strategic adjustments to optimize results Generating, tracking, and managing marketing leads Supervising and collaborating with Marketing Coordinator Requirements of the role: Minimum of five years of marketing management (managing a team) Bachelors or Master's degree in Marketing or Business Proven track record of success in senior marketing roles (share portfolio) Experience with Hubspot or SalesForce preferred Confident, driven and dynamic leader Entrepreneurial mindset with the ability to spot original branding opportunities Demonstrated ability with business financial planning, strategy and statistical analysis

Detail Oriented Benefits:

Competitive pay and bonus potential PTO Medical, dental, vision, and voluntary life insurance 401K with company match Paid holidays Tuition reimbursement Employee discount

Job Type:

Full-time Pay:

$75,000.00 - $95,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Life insurance Paid time off Referral program Vision insurance Application Question(s): Do you have five years of marketing management experience? Do you have a marketing portfolio you can share during the interview process?

Work Location:

In person