Director of Product Marketing Posted on January 6, 2026 January 6, 2026 by JMJ Phillip We are seeking a strategic and results-driven Director of Product Marketing to lead product positioning, go-to-market strategy, and channel enablement efforts. This role sits at the intersection of marketing, product, and sales, with a strong focus on translating complex offerings into clear, compelling value propositions that drive demand, partner engagement, and revenue growth across multiple channels. Position Responsibilities Channel Demand Generation & Sales Enablement Develop and execute channel-led demand generation strategies aligned with revenue goals Create scalable sales enablement assets such as pitch decks, toolkits, case studies, application guides, and competitive comparisons Support partner training, activation, and co-marketing initiatives to ensure consistent product positioning and commercial readiness Define, track, and optimize key performance indicators related to pipeline creation, conversion, and revenue contribution Product Marketing & Go-To-Market Strategy Own product marketing strategy across the product lifecycle, from positioning to launch and optimization Translate technical capabilities, performance data, and use cases into market-ready messaging and collateral Lead go-to-market planning for new products and enhancements in collaboration with cross-functional teams Serve as the voice of the customer and market, providing feedback to inform product development and refinement Pricing & Commercial Strategy Support Collaborate with internal stakeholders to support pricing frameworks, packaging, and commercial models Equip sales teams and partners with pricing guidance, value justification tools, and competitive insights Monitor market trends and competitive dynamics to inform ongoing commercial strategy adjustments Prerequisites Extensive experience in product marketing, technical marketing, or product management Proven success supporting multi-channel or partner-driven sales environments Strong ability to translate complex or technical products into clear, customer-focused messaging Experience working cross-functionally with sales, product, and marketing teams Excellent communication, presentation, and stakeholder management skills Certifications (Preferred, but Not Required) Product Marketing or Product Management certifications Training or certifications related to pricing strategy, go-to-market planning, or channel marketing What the Role Offers Salary range: $180,000 - $225,000 Opportunity to lead high-impact product marketing initiatives with direct influence on revenue outcomes High visibility role with cross-functional collaboration and strategic ownership Professional growth within a forward-thinking, innovation-driven environment Why Ypsilanti? Ypsilanti offers a strong mix of innovation, technical talent, and access to established and emerging markets. Its proximity to major industry hubs, universities, and research communities creates an environment well-suited for strategic marketing leadership, collaboration, and long-term growth, while maintaining a balanced cost of living and quality of life. Upload your resume to Apply • Accepted file types: pdf, doc, docx, txt, Max.

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