Marketing Director

Job Title:

Social Media Content Creator & Distribution Specialist Job Summary:

We're looking for a high-energy, Director of Marketing to grow our brand, manage all aspects of our social media, and assist with marketing/branding events. The perfect candidate should demonstrate leadership skills, take initiative, be a self-starter, thrive under pressure, love to adapt to ever-changing plans, and have a passion for creating engaging content and event experiences in-person and online. This role is responsible for turning ideas into high-performing content that builds brand awareness, drives engagement, and supports product growth. The ideal candidate understands storytelling, visual trends, and platform algorithms—and knows how to turn content into results.

Key Responsibilities:

 Collaborate with leadership to align content with marketing and brand goals.  Be completely knowledgeable of all features and limitations of our proprietary online ecommerce solutions.  Be competent in competitors' ecommerce solutions and understanding their features and limitations.  Create original content for platforms including Instagram, TikTok, Facebook, and more.  Film, edit, and produce short-form video content (Reels, TikToks, etc.)  Design visually appealing graphics and posts aligned with brand identity.  Write captions, hooks, and calls-to-action that drive engagement and conversions.  Schedule and publish content consistently across all platforms.  Monitor trends and adapt content to stay relevant and competitive.  Analyze performance metrics (views, engagement, reach) and optimize future content.  Engage with audience through comments, messages, and community interaction.  Prepare a fiscal year marketing budget, reporting monthly.  Assist with and evaluate special events, including but not limited to our Product Showcase.

Qualifications:

 Minimum 2-year degree  Experience in creating content for social media platforms (examples required)  Strong video editing skills (CapCut, Canva, Adobe Suite, or similar tools)  Understanding of social media trends, algorithms, and audience behavior  Creative storytelling ability with attention to detail  Ability to work independently and meet deadlines.  Strong communication and organizational skills  Experience with brand growth or product promotion  Knowledge of analytics tools (Instagram Insights, TikTok Analytics, etc.)  Background in marketing, communications, or digital media What Success Looks Like in

This Role:

 Consistent communication and promotion of company brand with print and digital media.  Consistent, high-quality content posted across platforms.  Growth in followers, engagement, and reach  Content that connects emotionally and drives audience action.  Strong brand presence and recognizable content style

Compensation & Work Style:

 Full-time  On-site, Monday through Friday. Occasional evening and weekend hours required. 

Pay:

$24.00 - $29.00 per hour

Benefits:

 401(k)  401(k) matching  Flexible schedule  Health insurance  Paid time off  Family leave

Schedule:

 Monday to Friday  Occasional evenings and Weekends as needed.

Supplemental pay types:

 Bonus opportunities

Pay:

$24.00 - $29.00 per hour

Benefits:

401(k) 401(k) matching Flexible schedule Health insurance Paid time off Parental leave

Work Location:

In person