Lifecycle Marketing Manager

Lifecycle Marketing Manager at Dive Bomb Industries Lifecycle Marketing Manager at Dive Bomb Industries in Saint Ann, Missouri Posted in 9 days ago.

Type:

full-time

Job Description:

Company Description Dive Bomb Industries designs and delivers innovative, durable, and real-world-tested gear for hunters and outdoor enthusiasts. Our product lineup includes decoys, blinds, technical apparel, and accessories built to meet the challenges of the great outdoors. As passionate outdoorsmen, we're focused on innovation, customer connection, and delivering high-quality gear that withstands the toughest conditions. Based on a deep understanding of our customers, we create solutions that enhance their hunting, working, and exploring experiences, making us a trusted name in the field. Role Description This is a full-time, on-site role in Hazelwood, MO, for a Lifecycle Marketing Manager. The Lifecycle Marketing Manager will develop and execute marketing strategies to engage and retain customers throughout their lifecycle. Responsibilities include creating targeted email and SMS campaigns, analyzing marketing performance metrics, managing CRM tools, and driving customer engagement at all stages of the journey. The individual will also focus on improving retention, loyalty, and customer experience through effective communication strategies and reporting efforts to internal teams. Qualifications Experience in Marketing, SMS Campaigns, and CRM Tools Management Strong skills in Marketing Analytics, Campaign Performance Analysis, and Data Interpretation Familiarity with Customer Retention Strategies, Engagement Techniques, and Personalization Tactics Knowledge of Digital Marketing and Content Creation to complement lifecycle strategies Excellent communication, collaboration, and project management skills Proficiency in marketing automation platforms, such as HubSpot, Salesforce, or similar tools, is a plus Experience in or a passion for the outdoor and hunting industry is highly preferred Bachelor's degree in Marketing, Communications, or a related field