Senior Associate Director of Direct Marketing & Participation

Washington University in St. Louis -

University Advancement Location :

St. Louis, MO (West Campus)

Hiring Range :

$65,900 - $78,000

The Opportunity:

Drive the Pulse of Philanthropy At WashU, we believe every alumnus has a story and a stake in our future. We are looking for a Senior Associate Director of Direct Marketing & Participation who is more than just a tactician—we need a strategic architect. In this role, you won't just send mail; you will design sophisticated, omni-channel journeys that turn alumni pride into tangible impact. You will help lead the charge in evolving our culture of philanthropy, using data-driven insights to reach thousands of alumni and build a lifetime of loyalty.

The Impact You'll Make:

Campaign Strategist:

Lead the end-to-end development of sophisticated omni-channel outreach campaigns, ensuring our message reaches alumni exactly where they are—whether that's in their inbox, on their doorstep, or in their social feeds.

Participation Catalyst:

Design innovative solicitation strategies that move the needle on alumni donor participation and secure critical funding for WashU's top Annual Fund priorities.

Community Builder:

Pioneer new initiatives that foster a culture of philanthropy on campus, bridging the gap between current students and our global alumni network.

Collaborative Partner:

Act as a key bridge between Advancement Communications and Donor Relations, ensuring every touchpoint feels personal, cohesive, and impactful.

Who You Are:

An Advancement Pro:

You have a background in nonprofit development, alumni relations, or high-level direct marketing where persuasion and participation are the primary KPIs.

A Sophisticated Marketer:

You understand segmentation, testing methodologies, and how to tell a story that resonates across different generations of constituents.

A University Ally:

You thrive in an academic environment and understand the unique nuances of higher education fundraising.

Data-Fluent:

You are comfortable handling confidential donor data (HIPAA trained) to inform strategy and track campaign ROI. Why WashU?

A Legacy of Excellence:

Join one of the nation's premier research universities during an exciting era of growth. A Mission with

Meaning:

Your work directly funds scholarships, research, and campus priorities that change lives.

Full Benefits Suite:

This is a full-time (37.5 hours/week) staff position within the University Advancement family, offering a stable, collaborative, and mission-driven work culture. Requirements at a

Glance:

Experience:

Proven track record in nonprofit direct marketing, annual giving, or communications.

Location:

Based in beautiful St. Louis, MO (West Campus).

Flexibility:

Willingness to work occasional evenings/weekends for high-impact events and campaign launches. Ready to lead our next great campaign? We are looking for a visionary who sees the person behind the data point. Apply today to help shape the future of Washington University.