Marketing Director

Marketing Director Salon Service Group - 2.9 Springfield, MO Job Details Full-time 5 days ago Benefits Health savings account AD&D insurance Paid holidays Health insurance Dental insurance Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Referral program Qualifications Succession planning Branding Stakeholder engagement Strategic management 7 years Salesforce Marketing Cloud Data Integration (Data management) Marketing B2C Merchandising Bachelor's degree in business Email marketing campaigns Marketing strategy development ROI Digital transformation Change management Bachelor's degree in marketing Team development Customer segmentation Salesforce Cloud Analysis skills Bachelor's degree Continuous improvement Team management Sales pipeline Mentoring Data analytics Marketing analytics Digital marketing performance monitoring Senior level Cross-functional collaboration Business B2B marketing Leadership Data-driven decision making Communication skills Developing multi-channel marketing campaigns Stakeholder relationship building Cross-functional communication Stakeholder management B2C business model

Full Job Description Job Title:

Marketing Director Location:

Springfield, Missouri Department:

Marketing Reports to:

Vice-President Status:

Full-time (Exempt)

Effective Date:

April 14, 2026

Job Summary:

We are seeking a high-performing, strategic Marketing Director to lead our marketing team and drive integrated, data-informed marketing initiatives. This role is responsible for developing and executing marketing strategies that support sales growth, customer engagement, and brand strength while collaborating closely with key internal partners including Sales, IT, Purchasing & Replenishment, Events & Education, and Store Merchandising & Operations. The ideal candidate is an experienced marketing leader with a proven ability to manage and inspire teams, align stakeholders across departments, and leverage Salesforce Marketing Cloud to deliver measurable business outcomes.

Duties/Responsibilities:

Leadership & Team Development Lead, mentor, and develop a high performing marketing team, fostering a culture of accountability, creativity, and continuous improvement. Guide professional development and succession planning within the marketing department. Strategy & Execution Help define and articulate company branding and develop and execute comprehensive marketing strategies aligned with company objectives. Oversee campaign planning, execution, and performance measurement across multiple channels (email, digital, promotions, events, and retail support). Balance long-term brand strategy with short-term revenue-driving initiatives. Cross-Functional Collaboration Partner closely with Purchasing to support product launches, promotions, and merchandising initiatives. Collaborate with Events & Education to promote training programs, live events, and educational content. Work with Sales leadership to align marketing efforts with field needs, pipeline development, and customer engagement. Coordinate with Store Operations to ensure marketing initiatives are operationally feasible and effectively executed in-store. Partner with IT to support marketing technology, data integration, and system enhancements. Marketing Technology & Analytics Lead the use and optimization of Salesforce Marketing Cloud, including audience segmentation, journey building, and automation. Use data and analytics to evaluate campaign effectiveness, customer behavior, and ROI.

Required Education/Skills/Abilities:

Required Bachelor's degree in marketing, business, or a related field. 7+ years of progressive marketing experience, with at least 3+ years in a leadership role. Demonstrated experience leading and developing marketing teams, managing vendors, and collaborating with cross-functional stakeholders. Expert-level proficiency in Salesforce Marketing Cloud and proven experience in B2B and B2C commerce marketing. Preferred Experience in retail, distribution, or multi-location environments. Strong understanding of customer lifecycle marketing and omnichannel campaigns. Change management experience within marketing or digital transformation initiatives. Skills & Competencies Strategic thinker with strong executional discipline. Excellent communication and stakeholder management skills. Data-driven decision-maker with strong analytical abilities. Collaborative leader who can influence without authority. Comfortable navigating ambiguity and managing competing priorities.

Physical Requirements:

Lifting Standing/bending Pushing/Pulling Amount of weight expected to handle and frequency (10-20 lbs occasionally, etc.) Other physical requirements or abilities needed Why Join Us Opportunity to shape and lead a marketing department. High level of cross-functional visibility and impact. Collaborative environment that values innovation and continuous improvement. Competitive compensation and benefits package.

SSG Full-Time Benefits:

Health, Dental, Vision, Life, and AD&D Insurance available Health Savings Account or Flexible Spending Account Employee Assistance Program 401 (k) Retirement Plan - SSG matches 50% of the employee's contributions up to 2% of their yearly income PTO Holiday pay Sam's Club membership for you and a friend or family member Discounts on exclusive hair products Employee referral program - $1,000 potential earnings per referral SSG is an

EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION

employer. Candidates are considered for employment with SSG without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, veteran status, or other classification protected by applicable federal, state or local law.