A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
We are Bozeman's highest producing independently owned real estate firm, known for our deep community roots and commitment to excellence. Our dynamic team thrives on collaboration, innovation, and delivering unparalleled service to our clients. As we continue to grow, we're seeking a proactive and creative Marketing Manager to own our listing marketing from start to finish and support our broader marketing and administrative operations.
Position Overview:
The Marketing Manager will own the marketing of every listing we take — from launch through sale — while shaping our brand presence and keeping daily operations running smoothly. This role blends hands-on execution with strategic research: you'll produce the materials and campaigns that sell our listings today, and you'll also be our eyes on the market, bringing new tools, platforms, and marketing approaches to our agents and team processes. In the ever-evolving real estate landscape, adaptability and initiative are key.
Key Responsibilities:
Listing Marketing (Primary Focus) Own end-to-end marketing for all property listings, including email blasts, printed materials, signage and listing promotions. Manage custom single-property websites through our vendor and platform tools. Coordinate agent-facing listing marketing, including signage, open house promotion and materials, and on-site marketing support. Develop and implement innovative marketing strategies for property listings, open houses, and client outreach. Market Research & Innovation Conduct ongoing listing marketing research to identify emerging tools, platforms, and tactics. Evaluate and introduce new marketing tools to our agents. Recommend and implement improvements to our team's listing marketing processes. General Marketing & Operations Design high-quality marketing materials, including brochures, email campaigns, and social media content. Manage and grow our social media channels to enhance engagement and community presence. Collaborate with the real estate team to ensure consistent brand messaging and alignment with company goals. Plan and coordinate events, overseeing promotional efforts and on-site logistics. Handle administrative tasks such as lead management, data entry, and communications.
Ideal Candidate Traits:
Detail-Oriented & Organized:
Maintains high standards of quality and consistency across all marketing efforts.
Proactive & Self-Motivated:
Demonstrates initiative and can manage multiple projects with minimal supervision.
Creative & Design-Oriented:
Possesses a keen eye for aesthetics and brings fresh marketing ideas to the table.
Curious & Research-Driven:
Actively seeks out new marketing tools and trends and turns them into practical recommendations.
Excellent Communicator:
Articulates ideas clearly and works effectively with team members, agents, and clients.
Adaptable & Strategic:
Thrives in a fast-paced environment and adjusts strategies in response to new challenges.
Tech-Savvy:
Proficient with design tools, CRM software, and social media management platforms; comfortable evaluating and learning new software quickly.
Relationship-Oriented:
Builds strong connections with staff, agents, and the broader community.
Qualifications:
Minimum of 2 years of marketing experience, preferably in the real estate sector — but we will train the right candidate. Proficiency in digital marketing tools and platforms:
Required:
Canva and/or Adobe Creative Suite; Meta Business Suite, Instagram, and Facebook; Google Analytics, Google Search Console, and basic SEO tools;
Google Workspace Preferred:
HubSpot or experience with CRM/email marketing platforms; Craft CMS, WordPress, or similar platforms for making basic website updates; experience with single-property website or listing marketing platforms Portfolio showcasing creative work and design experience. Experience with SEO, SEM, and web analytics is a plus.
Benefits:
Competitive salary commensurate with experience. Paid time off. Professional development assistance. Collaborative and supportive team environment. Engagement with the local community through events and initiatives.
Schedule:
Monday to Friday, 8:30 AM to 5:30 PM, with a one-hour lunch. Ability to
Commute:
Bozeman, MT 59718 (Required) Ability to
Relocate:
Bozeman, MT 59718: Relocate before starting work (Required) How to
Apply:
Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and a portfolio of marketing/design work. Applications can be submitted through Indeed or directly to info@bozemanrealestate.group.
