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Marketing Manager
Career Insights for Marketing Manager (General)
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Scorecard
Based on North Carolina data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$123,096 / year median in North Carolina
+4% projected growth
Job Description
Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue). Lead event marketing efforts to drive ticket sales and attendance. Monitor ticket sales and adjust marketing strategies accordingly. Create and manage digital and social content, graphics, and materials. Maintain website, social channels, and content assets. Support revenue initiatives including premium seating and private events. Execute email campaigns and audience targeting strategies. Track KPIs and report campaign performance. Support PR efforts and coordinate media needs during events. Act as liaison between venue departments and corporate marketing. Manage timelines, calendars, and campaign deliverables. Knowledge of market preferred. Proficiency in Adobe Creative Suite, Canva, and marketing platforms Strong understanding of social media and email marketing Strong communication and organizational skills. Ability to manage multiple projects in a fast-paced environment. Collaborative, detail-oriented, and adaptable. AI and technology-forward