A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
We are seeking a dedicated Marketing Director to lead our marketing efforts for our long-term care facility. In this role, you will develop and implement strategies to promote our services to outside referral sources, communicate effectively with families, and highlight the quality of care we provide. Your focus will be on building relationships with healthcare professionals, community organizations, and families to increase awareness and referrals. You will oversee marketing campaigns, manage outreach initiatives, and ensure consistent messaging across all channels. This is an excellent opportunity for a marketing professional passionate about senior care and community engagement.
Responsibilities:
Develop and execute marketing plans aimed at increasing referrals from healthcare providers, hospitals, and community organizations. Build relationships with outside referral sources through outreach, networking events, and professional partnerships. Create communication strategies to effectively inform families about the services, amenities, and care options available at the facility. Manage digital marketing efforts including social media campaigns, website content, and online advertising to enhance visibility. Coordinate community engagement activities such as health fairs, informational sessions, and open houses to promote the facility's offerings. Collaborate with staff to develop promotional materials that accurately represent the services provided. Monitor marketing performance metrics, analyze outreach effectiveness, and adjust strategies to maximize engagement and referral growth. Ensure all messaging aligns with the facility's mission and maintains a compassionate tone suitable for families and healthcare partners.
Qualifications:
Experience in healthcare or senior care marketing with a focus on referral development and community outreach. Strong communication skills for engaging with families, healthcare professionals, and community groups. Proficiency in digital marketing tools including social media platforms, website management, and online advertising. Ability to develop strategic outreach plans tailored to the long-term care industry. Excellent interpersonal skills with the ability to build lasting relationships with external partners. Knowledge of senior care services, industry regulations, and best practices in healthcare marketing. Creative thinking combined with strong organizational skills to manage multiple campaigns simultaneously. Leadership experience in managing marketing teams or cross-departmental collaborations.
Pay:
From $50,000.00 per year
Benefits:
Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance
