A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Director, Editorial & Content Strategy Tree Care Industry Association Manchester, NH Job Details Full-time $92,000 - $96,000 a year 11 hours ago Benefits Health insurance Dental insurance Flexible spending account Paid time off Vision insurance 401(k) matching Life insurance Qualifications Editorial project management Computer operation Staff supervision Teamwork Interpersonal skills Team leadership Content editing Master's degree Graphic design software Content performance analytics SEO Leading team collaboration initiatives Communications Computer skills Managing projects Digital content creation project management Data analytics technologies Media editing tools Full Job Description Job Summary We are seeking a mission-driven and experienced Director, Editorial & Content Strategy to lead the editorial direction and content development for our growing Media Network, comprised of our print trade publication and related digital assets. The Editorial & Content Strategy Director is responsible for overseeing the content curation and editing of our flagship print trade publication serving the professional tree care industry, as well as driving digital content strategy and optimization across platforms. The ideal candidate will bring a strong editorial background, a passion for environmental or green industry topics, and experience in marketing or communications, ideally within a nonprofit or member-based organization.
Essential Job Functions:
Digital Content Strategy Command a strong knowledge of evolving content consumption by channel and the impact of content form to identify the best content form across platforms (social, email, video, etc.) Collaborate with the marketing team to align content with campaigns, member engagement goals, and educational initiatives. Explore and develop multimedia content formats (e.g., videos, webinars, podcasts) to expand reach and impact. Editorial & Print Production Manage the editorial calendar, content pipeline, and production schedule to ensure timely delivery. Collaborate with designers and print vendors to oversee layout, proofing, and final production. Collaborate with internal subject matter experts and teams to lead the creation of strategic content that is relevant and engaging. Team Leadership & Collaboration Work cross-functionally with marketing, membership, and education teams to ensure content supports broader organizational goals. Cultivate relationships with industry experts, contributors, and partners to source compelling and relevant content.
Required Skills & Abilities:
Experience in trade or B2B publishing. Proficiency with project management platforms, Adobe Creative Suite, and analytics tools. Ability to manage multiple priorities in a deadline-driven environment. Strong interpersonal and communication skills. Key Attributes Required to be Successful at
TCIA:
Be of Service. Be a Team Player. Be Driven. Be Adaptable. Be Principled.
Education:
Bachelor's degree in Journalism, Communications, Marketing, or related field; Master's preferred.
Experience:
5+ years of editorial experience, including digital content management and print production. At least 2 years in a leadership or supervisory role. Strong understanding of marketing principles, SEO, and content analytics. Excellent writing, editing, and project management skills. Experience in trade or B2B publishing. Proficiency with project management platforms, Adobe Creative Suite, and analytics tools. Ability to manage multiple priorities in a deadline-driven environment. Strong interpersonal and communication skills. Familiarity with the tree care industry, environmental topics, or green professions is a plus. Experience working in or with nonprofit or mission-driven organizations is a plus.
Supervisory Responsibility:
2 employees.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Use hands and fingers to operate a computer, telephone, and keyboard. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Ability to frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Regularly required to communicate verbally and understand conversation both in person and via phone.
Who We Are :
The Tree Care Industry Association (TCIA) is a trade association of 2,300 tree care firms and affiliated companies and was established in 1938 as the National Arborist Association. TCIA not only develops safety and education programs, standards of tree care practice, and management information for tree and landscape firms around the world, we also provide continuing education, training, conferences, and publications to promote the safe and appropriate practice of tree care. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law .
Job Type:
Full-time Benefits:
401(k) matching Health, Dental, Vision, and Life insurance Flexible spending account Paid time off
Work Location:
Tuesday, Wednesday, Thursday in the office in Manchester, NH 03101. Monday and Friday remote.
