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Boys & Girls Club of Greater Salem Inc

Director of Marketing & Community Engagement

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What they do

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$174,120 / year median in New Hampshire

+4% projected growth

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Job Description

Director of Marketing & Community Engagement Boys & Girls Club of Greater Salem Inc - 4.1 Salem, NH Job Details Full-time 2 days ago Qualifications Digital marketing campaign setup Volunteer support Editorial content writing Marketing project management Website maintenance Public Relations Website management Establishing local partnerships in a community engagement role Social media engagement tracking Marketing campaign leadership Social media event promotion Bachelor's degree in communications Marketing Public awareness campaigns Branding consistency Content marketing strategy Email marketing strategy development Performance Reporting Bachelor's degree in public relations Digital brand management Marketing strategy development Event vendor coordination Bachelor's degree in marketing Canva Online fundraising campaign management Bachelor's degree Budget planning Content performance analytics Fundraising event program management Event performance reporting and analysis Full Job Description The Director of Community Engagement & Marketing is responsible for leading the Boys & Girls Club of Greater Salem's marketing, communications, public relations, community outreach, and event execution efforts. This individual plays a key role in promoting the Club's mission, programs, events, and impact throughout the community. Working closely with the Director of Resource Development, this role develops and implements marketing strategies that increase community awareness, donor engagement, event participation, and organizational visibility. This position also supports the planning and execution of fundraising and community events while helping strengthen relationships with families, sponsors, volunteers, media outlets, and community partners. The Director of Community Engagement & Marketing serves as the primary lead for marketing execution, communications, and event coordination while supporting the broader development goals of the organization. Essential Responsibilities Marketing & Communications Develop and implement marketing and communication strategies that promote the Club's mission, programs, events, campaigns, and impact Create and manage content for social media, email marketing, website updates, newsletters, press releases, annual reports, and printed materials Maintain brand consistency across all organizational communications and promotional materials Coordinate media outreach and public relations opportunities Capture and share stories, photos, and impact messaging that highlight Club youth, programs, donors, sponsors, and community partnerships Support donor communications, sponsorship recognition, and fundraising campaign visibility efforts Community Engagement & Partnerships Build and maintain positive relationships with community organizations, businesses, schools, volunteers, media partners, and local stakeholders Represent the Club at community events, networking opportunities, and outreach initiatives Support volunteer engagement and community awareness efforts Assist with sponsor engagement, recognition activities, and stewardship support Event Planning & Execution Coordinate logistics and execution for fundraising events, community events, campaigns, and organizational initiatives Work collaboratively with the Director of Resource Development to support sponsorship fulfillment, event marketing, timelines, budgets, vendor coordination, and event execution Develop event promotional materials, signage, programs, scripts, and communication plans Assist with event setup, coordination, registration, and on-site management Support event committees and community engagement efforts tied to fundraising initiatives Assist with post-event communications, sponsor acknowledgements, and reporting Digital & Public Presence Manage and update website content and online event/fundraising platforms Oversee social media scheduling, engagement, and digital campaign performance Support CRM and donor database communications through coordinated marketing and engagement efforts Monitor marketing analytics and provide recommendations for increased engagement and visibility Organizational Support Support Club programs and organizational initiatives through marketing and community outreach efforts Collaborate with staff across departments to promote Club activities and successes Assist with additional projects and duties as assigned Qualifications Bachelor's degree preferred in marketing, communications, public relations, nonprofit management, or related field or equivalent experience Minimum 2+ years of experience (4+ preferred) in marketing, communications, event planning, donor engagement, or community outreach Strong written and verbal communication skills Experience with social media management, email marketing, content creation, and CRM systems Strong organizational and project management abilities Ability to work collaboratively and manage multiple projects simultaneously Experience with Canva, Constant Contact, donor management systems, social media platforms, website management, and event software preferred