About Us:

How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Manager, Content Marketing will create and execute go-to-market strategies and drive brand awareness across our retail channel for our Eye Care & Accessories business. The content manager role focuses on consumer brand marketing & product marketing management for our e-tail/retail business. You will act as the internal \"content marketing expert\" across retail partners such as Regional, Mass, Drug, Club, Ecommerce, Dollar and Food. Sound Interesting? Here's what you'll do:

Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and any other media.
Develop 12-month promotion calendar, by Key Account
Work to create and execute customer or channel-specific marketing, content, and merchandising plans.
Partner with cross-functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.
Develop and execute product sampling, digital ads, in-store coupons, and digital coupons with each Key Account's approved Vendor
Develop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpoints
Ability to engage and influence at senior levels as well as build partner marketing relationships.
Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.
Work independently as well as with other internal departments (i.e. Creative, Sales Operations, Product Management, Legal).
Take initiative and make suggestions to improve processes.
Analyze and report on campaign results, market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
Set up Purchase Orders; approve and receive invoices; update POs
Schedule and track fulfillment to ensure deadlines are met
Route contracts to Legal; Set-up Vendors with Accounting;
Conduct post-promotion analysis
Follows safety standards and reports any safety concerns to leadership. Do you qualify?
Minimum 5 years of Retail Marketing or Customer Marketing experi.

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