Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
JA
Johnson and Johnson
Product Director, Consumer Marketing, CAPLYTA
Career Insights for Director of Marketing
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on New Jersey data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$187,606 / year median in New Jersey
+2% projected growth
Job Description
At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing Job Sub Function:
Product Management Job Category:
Professional All Job Posting Locations:
Titusville, New Jersey, United States of America Job Description:
Johnson & Johnson is recruiting for a Product Director, Consumer Marketing, CAPLYTA Bipolar Depression, located in Titusville, NJ. About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.Learn more at https:
//www.jnj.com/innovative-medicine This role reports to the Group Product Director, Consumer Marketing, and will serve as a core member of the CAPLYTA brand team accountable for shaping and executing the consumer, patient, and omnichannel marketing strategy for the bipolar depression indication.Position Description:
- Serve as a core member of the CAPLYTA brand team responsible for developing the integrated consumer marketing strategy, positioning, and messaging for the bipolar depression indication in alignment with business objectives.
- Lead development of consumer-facing brand campaigns and patient initiatives for bipolar depression, including strategy, creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints.
- Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for CAPLYTA in bipolar depression, using data-driven insights to optimize impact.
- Partner closely with agency teams and cross-functional stakeholders, including insights and analytics, medical, legal, regulato.