POSITION

Brand Strategy Specialist\n

LOCATION

Mahwah, NJ\n

RECRUITMENT RANGE:

$95,000 - $119,000 Live the Exceptional With Soul. This is the singular purpose of JLR. At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years. JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to 'Live the Exceptional with Soul' by being the proud creators of modern luxury and being guided by a set of behaviors we call our

Creators' Code:

Customer Love; Unity; Integrity; Growth; Impact. At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential. Reporting to the N.A. Brand Director for Defender & Discovery, the Brand Strategy Specialist is the guardian and architect of the brand. This role exists to define, articulate, and evolve the brand strategy ensuring a clear, differentiated brand that guides everything the business does. They are the heart and soul of the brand, translating insight into powerful brand ideas that drive long-term growth. They lead the commercialization strategy and program management to bring the brand to life.

What you will be doing:

Support with defining and articulating the brand strategy, positioning, purpose, and personality\nLead brand research, including consumer insight, cultural trends, and competitive analysis\nIdentify opportunities for differentiation, segmentation, and growth within the market\nDevelop brand frameworks, narratives, and strategic platforms that guide execution\nSet clear brand goals and success measures in partnership with planning teams\nAct as the brand authority, ensuring strategic consistency across all initiatives\nIdeate and develop new business models and commercial concepts for representing the brand in market\nFormulate new partnerships and bring new partner brands into our client-facing ecosystem\nTranslate brand strategy into actionable plans and prioritized initiatives\nBrief and inspire internal teams and agencies with strong, insight-led brand direction\nProgram manage brand building and revenue generating programs\nWork with our centers of excellence to ensure deployment of strategy and priorities align to the brand intent\nBuild business cases, including financial analysis, ROI, risks, and assumptions\nDefine scope, requirements, timelines, and success metrics for brand initiatives\nAssess trade-offs and recommend where to invest for maximum impact\nCreate briefs for centres of excellence to provide clarity, impact and objective of programs, enabling clear prioritization and execution\nTrack performance against plans and feed learning back into future planning\nSupport the development of retailer engagement and training programs from a brand perspective (e.g., brand experience, training, showroom cues, messaging)\nDevelop and maintain the US brand narrative, messaging frameworks, and \"ways we show up\" guidance\nMaintain the brand calendar, milestone trackers, and planning documents What you will need: Bachelor's Degree is preferred, or equivalent work experience\n5+ years of automotive/in a brand role or modern luxury environment\nStrong strategic brand thinking and storytelling ability\nExperience with brand research, insight generation, and competitive positioning\nAbility to turn complex insights into clear, motivating ideas\nConfident communicator and influencer across teams\nCreative thinking and problem solver\nComfortable working upstream, shaping strategy as well as execution\nGood analytical capability Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an \"at-will position\". So Why Us? As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.\nBe part of an international, inclusive, and open-minded company\nGlobal Bonus Program based on company performance\nYou are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.\nOur employees receive a generous time off policy\nWe offer a discounted Luxury Vehicle Car Program\nEmployees also receive generous health care and retirement plans\nQuarterly Chair Massages Maternity/Paternity Leave\nComplimentary lunch And more! Thank you for your interest in working for us, we love it here and think you will too!\nPlease note that if you elect to apply for a role in another country and are successful you would need to be hired as an external candidate on local terms and conditions rather than transferring on your existing terms. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. 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