Professional - Marketing Manager, Systems & Technology

Professional

• Marketing Manager, Systems & Technology#26-15745 Secaucus, NJ Onsite Job Description

Description/Comment:

Oversees developing, implementing, and maintaining our marketing enablement systems and technologies. This role is crucial in bringing to life our marketing processes and ensuring the smooth operation of our marketing enablement systems.

Responsibilities:

 Implement processes and strategies through technology, across all marketing enablement systems and platforms to improve marketing efficiency and effectiveness.  Collaborate with ME team to manage and optimize marketing platforms. (E.g., Workfront, Budget Management Tool, DAM, MS Teams)  Collaborate with cross-functional teams, including marketing, finance/AP, HTAS, and external third-party tech vendors, to align marketing system requirements with business goals and objectives.  Identify opportunities for process automation and implement workflows and procedures to streamline marketing operations.  Monitor and analyze marketing system performance, generate reports, and provide actionable insights to improve marketing campaign effectiveness.  Ensure data integrity and accuracy within marketing systems, including integrations and data sharing of marketing projects and spending detail across our accredited connected systems.  Work closely with process specialist to align on the process and best practices and implement the system changes to support  Stay updated with industry trends and best practices in marketing automation and technology to drive innovation and improve marketing performance. Partner with digital marketing on system integrations and share performance metrics.  Provide system user training and support to marketing team members.  Collaborate with external vendors and consultants to implement new marketing technologies and integrations as needed. Manage relationship with workflow vendors. (E.g. Adobe, DAM TBD, Open Text) 

Content Standardization:

Lead the development maintenance of a universal taxonomy, metadata and version control structure and implementation across all content resources.  Partner with Manager, Project Mgmt & Production on substantial projects from inception to completion, including planning, resource allocation, testing, and deployment.

o Work experience requirements:

 Adobe Workfront Admin experience and expert proficiency

• a must  Adobe Workfront Fusion
• familiarity / intermediate proficiency
• experience troubleshooting (identify issue) and working with developer(s)  MS SharePoint lite development experience
• intermediate to expert proficiency. Specific ability and experience doing the following:
• Building intake forms
• Creating and maintaining automations
• Building and creating site pages
• API connections
• create new and maintain existing
• Power Automate lite development experience  Marketing Technology, Budget, and Operations experience
• specifically
• Supporting budget management approval workflows via Workfront o Education  BA/BS highly preferred
• equivalent work experience will be considered
• Non-negotiables/minimal must-have's of viable candidates o Adobe Workfront Admin experience
• a must o Adobe Workfront Fusion
• Familiar o MS SharePoint lite development experience o Adept in problem-solving/solution-oriented, good communicator, proficiency in MS Office (

Excel, Word EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of

• Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

" While Mindlance is an equal opportunity employer our clients require that we conduct background checks on all hires who receive a contingent offer of employment. It is understood that any offer extended by Mindlance is contingent on meeting the requirements set forth by the client which may include but are not necessarily limited to: criminal history (including sexual crimes), verification of social security number, employment verification, motor vehicle records (sales staff or any staff receiving car allowance), verification of education, professional licensure where applicable, and debarment authorities. This process is conducted to verify the accuracy of the information provided by the candidate. A guilty misdemeanor or felony conviction on an applicant's record does not in any way render the applicant ineligible for hire however all convictions will be escalated to the compliance team. Offer of Employment Process When making any offer of employment to a successful candidate, Mindlance staff is responsible to the hiring party to inform the candidate of the client's intent to extend a contingent offer of employment. Upon the successful completion of the background check and drug screen, the submission of all Mindlance paperwork along with any client specific documents the associate will be cleared for their assignment. Once the start instructions are received, which is typically the Friday prior to the candidate's start date the associate will receive starting instructions from the account management team.