Marketing Admission Director

Marketing and outreach: Develop and implement marketing plans to attract new residents, including targeted advertising, community events, and online campaigns. Establish and maintain relationships with key referral sources like hospitals, discharge planners, physicians, and social workers to generate leads. Conduct presentations about the facility's services to potential residents and their families. Create and distribute marketing materials like brochures, website content, and social media posts.

Admissions process:

Respond to inquiries from potential residents and families, schedule tours, and answer questions about the facility's services. Conduct comprehensive assessments of prospective residents' needs to determine suitability for admission. Gather necessary documentation for admissions, including medical records and insurance information. Explain admission policies and procedures to potential residents and their families. Follow up with potential residents and families to ensure timely decisions regarding admission.

Relationship building:

Network with community organizations and senior centers to identify potential residents. Collaborate with the nursing staff to ensure a seamless transition for new residents. Attend industry events and conferences to stay updated on best practices.

Data analysis and reporting:

Track key metrics related to admissions, such as lead generation, conversion rates, and referral sources. Analyze data to identify trends and opportunities for improvement in marketing strategies. Prepare reports on admissions activity to share with management.

Required skills and qualifications:

Excellent communication and interpersonal skills to build rapport with potential residents and referral sources Strong sales and persuasion abilities to effectively present the facility's services Knowledge of the healthcare industry, particularly regulations related to senior living and nursing homes Experience in marketing and customer relationship management Proficiency in Microsoft Office Suite and CRM software Ability to work independently and as part of a team