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LT
Legacy Transportation Services
Sales Manager & Marketing Liaison
Career Insights for Marketing Manager (General)
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Scorecard
Based on Nevada data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$108,722 / year median in Nevada
-4% projected decline
Job Description
Sales Manager & Marketing Liaison Sparks, Nevada About the Role Legacy Transportation is seeking an experienced Sales Manager & Marketing Liaison with a proven background in transportation, logistics, and 3PL sales leadership to lead our outside B2B sales organization and support continued business growth. This role is responsible for developing a high-performing outside B2B sales team focused on new customer acquisition and business development , driving revenue growth, establishing sales accountability, and partnering with executive leadership to execute strategic business initiatives. The successful candidate will also serve as the primary liaison between Legacy Transportation and our external marketing partners to ensure marketing strategies support business development objectives. What You'll Do Lead, coach, mentor, and develop a high-performing outside B2B sales team focused on new customer acquisition and business development . Drive revenue growth through strategic business development, prospecting, customer acquisition, and field sales activities. Conduct sales meetings, pipeline reviews, forecasting, and performance coaching. Accompany sales representatives on customer visits to provide coaching, support, and strategic guidance. Establish sales KPIs, accountability standards, and performance metrics. Manage CRM utilization, sales reporting, forecasting, and pipeline accuracy. Build and maintain relationships with key customers and strategic accounts. Partner with executive leadership to identify growth opportunities and expand market share. Collaborate with operations to ensure customer expectations are successfully achieved. Serve as the primary liaison with external marketing partners. Coordinate marketing initiatives that support lead generation, customer engagement, and brand growth.