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Front Row Group
Performance Marketing Manager (DSP) - Marketplace Partnership
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$128,219 / year median in New York
-6% projected decline
Job Description
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client's business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com , TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.
Intro:
We're looking for an experienced Performance Marketing Manager to own day-to-day DSP and AMC execution for 5-7 accounts, serving as the primary point of contact for DSP on your book of business. Responsibilities Build, launch, and optimize Amazon DSP campaigns from brief through execution across your accounts. Manage account budgets and pacing, flag risk early, and make optimizations that keep delivery aligned to client goals. Produce recurring performance reporting and pull the insights that explain what moved and why. Lead the DSP portion of client calls, answer questions directly, and stay current on brand initiatives and activations. Build strong working relationships with clients and become their go-to resource for DSP and AMC questions. Partner with the Paid Search and Brand Management teams to track progress against shared client goals. Support Brand Managers with pacing, performance tracking, and KPI reporting. Review creative and audience performance, surface findings to clients, and request new assets as needed. Maintain AMC setups for your accounts, onboard new clients into AMC, and deploy custom attribution. . Onboard new and existing clients by auditing past performance and refining the strategy with your Sr. Manager or Director. Contribute ideas to client strategy and testing roadmaps, including Streaming TV and OLV. Participate in Advertising department meetings and contribute to DSP discussions.Requirements:
4+ years of hands-on experience building, launching, and optimizing Amazon DSP campaigns. Working experience with Streaming TV and OLV line items. Solid knowledge of Amazon retail, Amazon DSP, and AMC fundamentals. Comfort reading AMC outputs and applying attribution and measurement findings to campaign decisions. Curiosity about new ad products, audience tactics, and beta offerings, with a track record of testing them.Bonus :
Client-facing experience presenting performance and recommendations. Experience mentoring or training junior team members.Benefits:
Health, dental, and vision 20 days PTO Summer Fridays Wellness and commuter benefits Work with a fun, consultative team of experts Location - headquartered in SoHo, New York City with offices inSan Diego, Hamburg and Bratislava Salary:
$100,000 - $125,000 + bonusBenefits
- Paid Time Off (PTO)
- Health Insurance
- Transportation
- Dental Insurance