Marketing Manager

Location:

Poughkeepsie, NY Type:

Full-Time Pay Rate:

$45,000 - $47,000 Position Overview The Marketing Manager is a strategic and creative leader responsible for executing UWDOR's integrated marketing and communications plan. This role focuses on driving donor acquisition, enhancing brand awareness, and managing day-to-day marketing operations. The ideal candidate is a data-driven storyteller who can manage multiple projects, from the annual workplace campaign to major community initiatives, with precision and passion.

Key Responsibilities:

Campaign & Project Management Strategic Execution:

Lead the development and rollout of marketing collateral for annual campaigns, ensuring all materials (print and digital) resonate with both corporate partners and individual donors.

Content Strategy:

Oversee the editorial calendar to ensure a cohesive voice across the website, email newsletters (Constant Contact), and annual reports.

Advertising:

Manage local media relationships and coordinate paid advertising efforts (print, radio, and digital) to maximize community reach.

Impact Storytelling & Brand Identity Brand Authority:

Act as the primary contact for United Way Worldwide branding, ensuring all sub-brands and initiatives are visually and tonally aligned.

Public Relations:

Draft press releases, coordinate media interviews, and maintain a robust media contact list to highlight UWDOR's impact in Dutchess and Orange counties.

Video & Multimedia:

Lead the production of high-impact video content for events and digital campaigns, coordinating with external vendors or internal staff as needed.

Digital Strategy & Analytics Website Oversight:

Manage UWDOR's website content (OneEach), ensuring information is current, SEO-optimized, and user-friendly for donors and those seeking help.

Data Analysis:

Utilize Google Analytics and social media insights to measure campaign ROI and provide quarterly reports to the Director of Marketing.

Qualifications Education:

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Experience:

3-5 years of progressive experience in marketing or communications; nonprofit experience in the Hudson Valley is highly preferred.

Leadership:

Proven ability to manage projects from concept to completion and provide guidance to junior staff or interns.

Technical Proficiency:

Advanced skills in Adobe Creative Suite and Microsoft Office. Experience with CRM systems is a plus.

Communication:

Exceptional public speaking and professional writing skills; ability to represent UWDOR at community events and meetings.