Micro Center seeks a Director of Customer Relationship Management to lead data-driven strategies that deepen customer loyalty and drive repeat sales across our retail and digital channels. In this role, you'll own CRM vision, platform usage, and campaign execution, building personalized journeys for tech enthusiasts and everyday shoppers. You'll partner closely with marketing, e-commerce, and store operations to design targeted programs, refine segmentation, and optimize performance. Ideal candidates bring strong CRM platform expertise, analytics skills, and retail or omnichannel experience in a fast-paced, customer-obsessed environment. Responsibilities Lead strategy and execution for customer relationship management across Micro Center retail channels Design and optimize CRM campaigns that drive loyalty, repeat purchases, and customer lifetime value Segment customers using data and analytics to deliver targeted, personalized communications Partner with marketing, e-commerce, and store operations to align CRM initiatives with business goals Define CRM KPIs, build dashboards, and report performance to senior leadership Oversee CRM technology stack, integrations, and data quality with IT and analytics teams Manage vendor relationships related to CRM platforms, email, and customer data tools Develop test-and-learn roadmaps, including A/B tests and journey optimization Ensure compliance with privacy, consent, and data protection regulations in CRM programs Lead and develop a small CRM team, fostering collaboration and continuous learning Required Skills Customer relationship management strategy Retail and omnichannel marketing CRM platforms (e.g., Salesforce, Adobe, Microsoft Dynamics) Customer segmentation and lifecycle journey design Marketing analytics and reporting SQL or customer data querying and extraction Email and marketing automation campaign management A/B testing and experimentation Data privacy and compliance in marketing (CAN-SPAM, GDPR/CCPA awareness) Team leadership and cross-functional collaboration