Vertical Marketing
Full Time\nThe Timken Company
North Canton, OH Posted on 08/04/26 (

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OHQdAPQDQD)\nWhat Timken makes possible begins with you.\nThose who came before us helped land a man on the moon, create the world's infrastructure, and introduce renewable energy alternatives. Now you can join the Timken team to write your own unique story and help drive what's next.\nA career at Timken means you can have an immediate impact doing Work That Matters to the world— improving the efficiency of today's industrial equipment and preparing for the future of motion on our pl and beyond. New employees can start contributing right away, and t are many opportunities to advance your career at your own pace. Join our global team of 19,000 people in 45 countries, and start helping our customers push the limits of what's possible in their world of motion.\nThe Senior Manager

Vertical Marketing leads the development of growth strategies for 2-3 of Timken's strategic vertical markets, as well as priority Key Accounts.

Managing a small team of Vertical Market Insights Specialists, the Senior Manager coordinates cross-functional strategy creation and alignment across Product, Commercial, Operations and Regional teams to frame and evaluate w-to-play and how-to-win choices designed to accelerateanic growth. The Senior Manager also helps build and codify proprietary strategy processes, frameworks and approaches used to create repeatable growth strategies across verticals and accounts.\n

Key Responsibilities:

\nLead vertical and Key Account strategy development\nLead strategy development for assigned strategic vertical markets and priority Key Accounts.\nTranslate market, application, customer,petitive, and account insights into strategic options for w to play, how to win, and what must be true.\nDefine the strategy agenda, key questions, workplan, decision points, and outputs required to move from insight development to growth strategy.\nManage and develop members of the Vertical Market Insights Specialist team\nManage a small team of Vertical Market Insights Specialists, including workstream assignment, coaching, feedback, and capability development.\nEnsure research, analysis, synthesis, and deliverables meet the quality, rigor, and strategic relevance required to support high-confidence growth decisions.\nBuild team capability in Timken's proprietary strategy processes, frameworks, research methods, and activation planning approaches.\nOrchestrate cross-functional alignment and decision making\nCoordinate cross-functional strategy work across Product, Commercial, Operations, Finance, and Regional teams.\nFacilitate working sessions to align stakeholders on market attractiveness, customer needs,petitive position, opportunity priorities, and activation choices.\nSurface key assumptions, tradeoffs, risks, and dependencies that must be resolved to advance strategic options\nGuide opportunity prioritization and portfolio choices\nLead opportunity prioritization across assigned verticals and Key Accounts using structured criteria and evidence-based discussion.\nHelp teams evaluate market attractiveness, strategic fit, customer value, ability to win, capability requirements, accessibility, and confidence.\nFrame opportunity portfolios that balance near-term revenue potential, capability-building moves, and longer-term strategic growth bets\nLead market activation planning\nLead development of market activation plans for prioritized opportunities, including target segments, priority applications, value propositions, channel approach, sales motion, proof points, validation needs, and execution milestones.\nPartner with Product, Commercial, Operations, and Regional teams to define the actions, owners, resources, and milestones required to execute priority opportunities.\nHelp build and improve repeatable strategy processes and frameworks\nHelp build, codify, and improve Timken's proprietary processes, frameworks, templates, and ways of working for vertical and Key Account strategy development.\nCapture learnings frompleted vertical and account strategy work and incorporate them into repeatable tools, playbooks, and team practices.\nPromote consistent use of strategy methods across assigned work while adapting approaches to the specific needs of each vertical, account, or opportunity\nFrame decisions andmunicate strategic implications\nCreate and review concise, executive-ready materials that frame choices, tradeoffs, assumptions, options, and activation requirements.\nPresent strategy outputs and implications to senior stakeholders in a way that supports alignment, resource focus, and follow-through.\nEnsure strategy work clearly connects insight, opportunity selection, value proposition, activation planning, and expected growth impact.\nRequired qualifications:\nBachelor's degree in Business, Economics, Engineering, Marketing, or related field; MBA or advanced degree preferred.\n7+ years of experience in B2B strategy, marketing, product management, business development, consulting, or a relatedmercial role; industrial market experience preferred.\nExperience leading strategy development, market activation planning, or growth initiatives inplex B2B markets.\nDemonstrated ability to manage and develop team members, including coaching, workstream direction, feedback, and capability building.\nExperience ing and improving structured frameworks, methodologies, or playbooks to identify opportunities, shape strategic choices, and drive growth.\nStrong analytical, synthesis, storytelling,munication, and collaboration skills; able to create and review concise, executive-ready materials.\nStrong stakeholder management skills, with experience aligning cross-functional and senior stakeholders around strategic choices, tradeoffs, and execution priorities.\nProficiency in Excel and PowerPoint; experience with Power BI, survey tools, CRM data, or other analytical platforms preferred.\nAbility and willingness to travel for customer interviews, field research, internal working sessions, and stakeholder alignment.\nAll qualified applicants shall be treated equally according to their individual qualifications, abilities, experiences and other employment standards. T will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status or any other basis protected by applicable law. 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Senior Manager- Vertical Marketing