Position Overview:

The Marketing Manager is responsible for overseeing the execution of branding within customer locations, ensuring all in-store branding, POP/POS materials, & visual displays are accurate, current, & aligned with Nexen Tire America's marketing objectives. This role regularly visits dealer locations to identify strategic opportunities to improve visibility & customer engagement, while auditing brand presence. The Marketing Manager serves as a vital connection between the marketing team & the customers, ensuring Nexen maintains a strong, consistent B2B presence that supports the company's growth & profitability goals.

Essential Duties and Responsibilities:

• Plan, implement, & maintain in-store merchandising strategies for POP/POS, displays, & branding
• Manage dealer displays, tire rack branding, vehicle wraps, & other in-store elements
• Conduct regular dealer visits to audit brand presence, evaluate display effectiveness, & develop customer relationships
• Develop & manage a merchandising calendar, including rollout timelines, seasonal updates, & promotional campaigns
• Manage the Nexen merchandise store, ensuring proper inventory levels & cost management
• Coordinate dealer "kits" (welcome kits, annual kits, & new product launch kits) to promote Nexen branding to customers
• Serve as the primary point of contact for merchandising requests from sales teams & dealers
• Manage Nexen Network program (in-store television content activation), keeping content up to date & ensuring TV status is active
• Manage quarterly promotions, rebates, & dealer reward programs to ensure effective communication
• Collect field insights & feedback on store needs & competitor activity
• Coordinate with creative agencies to manage development & production of POP/POS materials
• Ensure branding aligns with campaign goals & overall Nexen brand guidelines
• Closely work with HQ brand communication, along with internal product team, sales team, and other marketing colleagues to coordinate B2B marketing campaigns under consistent message of product & company
• Assist in set up of Customer Channel Marketing strategy with Marketing Director & Marketing VP
• Measure the impact of Customer Channel marketing using relevant KPIs
• Prepare the monthly Customer Channel activity report
• Ad hoc reports for the Marketing Director, VP of Marketing, & Korea HQ

Budget Management Qualifications/Competencies/Position Requirements:

• Proven experience managing marketing, merchandising, and/or customer relations.
• Strong customer relations skills to work directly with dealers and partners.
• Strategic thinker with strong creative problem-solving skills to identify business opportunities.
• Excellent organizational and project management skills.
• Experience in Tire / Automotive Industry preferred.
• Experience in sports marketing highly desirable.
• Demonstrated record of achievement in a prior Business Marketing position.
• Computer literate with knowledge of all Microsoft Office Applications especially Excel and Power Point, etc.
• Flexibility in work schedules.
• Strong organizational skills in multi-national working environment.
• Ability to work effectively in a team setting.
• Ability to multi-task and adapt to change.

Education and Experience:

• Bachelor's degree in Marketing, Communications, Sales, or a related field preferred
• 5+ years of experience in Marketing Communication required
• Tire/Automotive industry preferred
• Sports marketing preferred
• Proven experience managing business communication strategy and execution

Working Hours:

Hours may vary and will require evening and weekend work depending on business needs and will require working overtime

Working Environment :

Office Environment, with travel expectations

Tools and Equipment Used:

Work computer, e-mail, copier, phone, and other standard office equipment

Travel:

Ability to travel as required (Up to 50% and potentially some weekends)

Pay:

$52,000.00 - $80,000.00 per year

Benefits:

401(k) 3% Match Dental insurance Employee discount Health insurance On-site gym Paid time off Retirement plan Vision insurance

Education:

High school or equivalent (Required) Willingness to travel: 50% (Required)

Work Location:

In person