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Packaging Material Direct

Marketing Manager

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$113,367 / year median in Ohio

+4% projected growth

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Job Description

Marketing Manager Job Description Job Overview We are looking for a strategic, results-driven Marketing Manager to oversee the omni-channel branding and marketing strategy for our growing e-commerce platform. In this role, you will be the driving force behind our brand identity, leading a talented team of in-house and remote specialists across paid acquisition, retention marketing, and creative production. The ideal candidate bridges the gap between data-driven growth and high-impact visual storytelling. You will ensure our brand voice remains consistent across all digital and physical touchpoints—from high-performance Google and marketplace ads to the physical product packaging landing on our customers' doorsteps. Core Responsibilities
    Develop Strategy & Brand Direction:
    Define and execute the comprehensive omni-channel marketing strategy to ensure a unified brand voice across the company website, third-party marketplaces, and physical media.
    • Lead a
    Hybrid Team:
    Direct, mentor, and align a cross-functional team of in-house and remote specialists, including the Creative Content Manager, PPC Specialist, and Email/SMS Specialist.
      Oversee Digital Assets & Acquisition:
      Drive performance and optimization across paid acquisition channels (Google, Amazon, eBay, Walmart) and customer retention programs (Email/SMS automated flows and lifecycle campaigns).
        Manage Creative Production & Print:
        Collaborate with the creative team to guide the production of high-quality digital assets (website banners, product photography, infographics) and physical materials (packaging, flyers, promotional items).
          Budget & Analytics Management:
          Track marketing budgets and analyze e-commerce KPIs (ROAS, CAC, LTV, and conversion rates) to measure campaign performance and report ROI to executive leadership. Job Qualifications
            Experience:
            4+ years of e-commerce marketing experience (B2B or B2C) and 2+ years of experience leading cross-functional, remote, or distributed teams.
              Education:
              Bachelor's degree in Marketing, Business, Communications, or equivalent professional experience.
                Multi-Channel Expertise:
                Solid understanding of running marketing strategies for standalone e-commerce sites alongside major marketplace ecosystems (Amazon, Walmart, eBay).
                  Platform Literacy:
                  Deep familiarity with paid media platforms (Google Ads), e-commerce web analytics (GA4), and email/SMS marketing automation tools.
                    Creative & Project Workflow :
                    Strong proficiency in using project and task management software (e.g., ClickUp, Asana, Monday.com) to track creative deliverables, map product launch timelines, and coordinate cross-departmental workflows.
                      Communication & Organization:
                      Exceptional project management skills with the ability to bridge the gap between data-driven metrics and creative execution across different time zones. You Will Thrive in
                      This Role If:
                        You Bridge Strategy and Action:
                        You are a visionary who doesn't just paint a big picture but knows how to map out the execution, roll up your sleeves, and bring that vision to life.
                        • You Pivot with
                        Purpose:
                        You thrive in fast-paced environments, possess the agility to adapt on the fly to changing business priorities, and make quick, decisive choices under pressure.
                        • You Lead with
                        Inclusivity:
                        You are an empathetic communicator who excels at collaborating with, uniting, and motivating a diverse, multi-cultural workforce across different locations and time zones.
                        • You Master the
                        Fundamentals:
                        You have a deep, foundational grasp of the 4 Ps of Marketing (Product, Price, Place, and Promotion) and know how to apply them dynamically to a modern e-commerce landscape.
                        • You Are a
                        Natural Problem Solver:
                        Instead of waiting for answers, you proactively spot bottlenecks—whether in a creative workflow, a ad campaign, or a remote team dynamic—and confidently implement solutions. We are pleased to offer our employees a comprehensive benefits package. Below is a summary of our current benefits and company offerings. Benefit offerings are reviewed regularly to harmonize all practices and programs. Modifications and/or changes to company benefits are subject to change at any time and will be promptly communicated to employees. Health and Welfare Benefits
                        • eligible upon completion of 90 days Group Health Plan o Medical Benefit
                        • Ohio PPO Connect administered by Covet Health-75% of premium paid by employer o Two plans offered High deductible plan
                        • $6200 per individual and eligible for HRA Lower deductible plan
                        • $2500 per individual not eligible for HRA o HRA will cover any cost over $5000.00/employee or $10,000.00/family
                        • must use in network doctors o Reimbursed at end of year Voluntary Insurance o Dental Benefit
                        • Mutual of Omaha o Vision Benefit—VSP o Accident Insurance—Allstate—up to 50% of premium paid by employer for non-smokers and up to 25% of premium paid by employer for smokers o Critical Illness Insurance Allstate— up to 50% of premium paid by employer for non-smokers and up to 25% of premium paid by employer for smokers Additional Benefits Payroll Direct Deposit Health Savings Account (HSA) Steel toe shoe/boot reimbursement up to $100/yr Safety glasses reimbursement up to $100/yr PTO•Paid Time Off•eligibility effective following 90 days of active employment Paid Holidays•eligibility effective following 90 days of active employment 401(k)•(Eligibility begins first of the month after 1 year of active employment) o 100% employer match on the first 3% and 50% up to 6% of contributions o Match is immediately 100% vested Employee Referral incentives Annual bonus for positive review Other Tuition Reimbursement—up to $4000.
                        00/yr. Weekly Yoga and Fitness classes On-site gym and recreation center Social outings
                        • i.e.: bowling, whirly ball Annual holiday party Free Fruits available 24/7 Subsidized healthy snacks and meals and drinks
                        • available in vending machines
                        Pay:
                        $65,000.00
                        • $70,000.
                        00 per year
                        Benefits:
                        401(k) 401(k) matching Dental insurance Health insurance Health savings account Paid time off Referral program Retirement plan Tuition reimbursement Vision insurance Application Question(s): Is your experience in B2B, B2C, or both? Have you managed Google Ads campaigns?
                        Experience:
                        Marketing management: 5 years (Preferred)
                        E-commerce Marketing:
                        5 years (Preferred)
                        Location:
                        Solon, OH 44139 (Preferred) Ability to
                        Commute:
                        Solon, OH 44139 (Preferred) Ability to
                        Relocate:
                        Solon, OH 44139: Relocate before starting work (Preferred)
                        Work Location:
                        In person