Director of DTC & Marketing

Director of DTC & Marketing

Dobbes Family Winery Dundee, OR Apply Job Description:

Director of DTC & Marketing Dundee, Oregon

Salary:

$100,000-$120,000 + annual bonus structure Full-Time Founded in 2002, Dobbes Family Winery/Wine by Joe embodies almost three decades of winemaking. Our dynamic people and partners take pride in every aspect of our business and output. We stand proud and innovative, inclusive and intentional, at every turn. Our passion fuels us and we exude it in everything we do.

WHO WE'RE LOOKING FOR

The Director of DTC & Brand Marketing will be responsible for building and executing omni-channel, integrated brand marketing and DTC sales plans. As a member of the senior management team reporting to the CEO, financial and technological acumen are required to forecast and report on sales, implement strategic initiatives, ensure operational effectiveness, and provide team leadership and oversight. You've probably been in a senior managerial DTC, Wine Club or Marketing role with 7-10 years of direct experience under your belt and a proven track record. If you've been in a role where you were pivotal in driving sales across multiple channels (from Wine Club to Tasting Room, Phone, and ECommerce), spearheaded project planning with a diverse group of individuals, and cultivated a problem-solving, hands-on environment, this role might be a great fit for you! Experience with Commerce7 and Tock is a must. We're seeking a dynamic, positive, creative, and analytical mind to join us! You have a love for motivating and collaborating with others, and value both being strategic and "rolling up your sleeves" to get things done. You enjoy working in a fast-paced environment, embrace technology, and are hungry to help our high-performing DTC and Marketing teams be more successful!

RESPONSIBILITIES INCLUDE

• Collaborating closely with multiple departments and the CEO to drive vision, strategy and tactical execution that ensures effective Marketing and DTC operations, memorable customer engagement/experiences, long-term growth and profitability, and alignment with our overall brand essence.
• Utilizing financial and technological acumen to manage the P&L; analyze purchase histories to track and forecast sales, customer, and Wine Club growth; drive revenues; build accurate projections; and set short- and long-term DTC and Marketing goals.
• Identifying and leading effective marketing and communications opportunities to grow brand awareness, enhance an authentic brand image, acquire new customers while maintaining current customers, and increase share of mind for all DTC and Wholesale audiences: consumers, distributors, and trade.
• Providing cohesion and 360-degree oversight to maximize integration between our Wine Club, Hospitality, Events, Tasting Room, Phone, and E-commerce channels, as well as overall Marketing, Public Relations, and Communications strategies.
• Brainstorm and implement data-driven, creative ideas to increase sales by developing subscription programs, loyalty initiatives, retention strategies, new sales opportunities, Wine Club benefits, and special promotions and events.
• Operational oversight for our DTC business, including but not limited to customer service, Wine Club shipments, wine inventory, sales forecasting, and shipping compliance on a day-to-day basis.

BENEFITS INCLUDE

• 3 Weeks PTO (plus Christmas thru New Year) and 7 paid holidays
• 401k
• Health/Vision/Life Insurance
• Wine Allocation
• 16 hours of Volunteer Paid Time Off
• Annual Bonus Structure Dobbes Family Winery and Wine by Joe are proud to be an equal-opportunity workplace.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Please forward a resume and cover letter outlining your relevant experience to the link below to be considered for this position. No calls or walk-ins please.