Director of DTC Marketing

Job Listing ID:

4493747

Job Title:

Director of DTC Marketing Application Deadline:

08/13/2026

Job Location:

Portland

Date Posted:

05/18/2026

Hours Worked Per Week:

40

Shift:

Day Shift Duration of Job:

Full Time, more than 6 months You may contact this employer directly. (Obtain the contact information to print or add to your jobs.)

Job Summary:

Pendleton has been part of the fabric of the American West since 1863. Built on a legacy of craft, quality, and authenticity, our products are known for their timeless design and enduring stories. As we continue to evolve, we're seeking a Director of DTC Marketing to lead and scale our direct-to-consumer marketing across digital and retail channels, shaping how we connect with customers and drive growth across the business while honoring the integrity of the Pendleton brand. The Director of DTC Marketing will own the strategy, execution, and optimization of all paid digital channels nationally and at the local level, with the dual mandate of driving measurable growth and doing so in a way that reflects and reinforces our brand's values and long-term reputation. This role requires both a data-driven growth mindset and the judgment to understand that not every impression is worth buying and not every conversion tactic fits the legacy of the brand. What You'll Do Strategy & Channel Leadership Drive the full-funnel paid digital strategy across search, paid social, display, programmatic, affiliate, and emerging channels. Develop annual and quarterly channel plans tied to revenue, new customer acquisition, and retention goals. Performance & Analytics Own budget allocation, pacing, marketing spend effectiveness, and attribution across all paid channels. Build and maintain reporting infrastructure that gives leadership clear visibility into CAC, LTV, ROAS, blended MER, and channel contribution. Lead incrementality testing and media mix modeling to ensure spend decisions are grounded in real performance signals, not platform-reported attribution. Brand-Consistent Execution Partner closely with Creative, Brand, and Merchandising teams to define seasonal and weekly campaign strategies, briefing internal and agency teams in the development of creative that reflects our brand voice, visual identity, and merchandising priorities while driving product sell-through. Champion the vision of building lasting, long-term consumer connections that create new demand while consistently meeting consumers across channels to capture demand. Team & Agency Management Lead and coach a lean internal retail marketing team. Manage the relationship and day-to-day execution strategy with Pendleton's retail marketing agency of record. Ensure processes, handoffs, and expectations are clearly defined and healthy. Technology & Martech Develop deep expertise in the retail marketing technology stack-ad platforms, attribution tools, audience platforms, and feed management-to ensure capabilities are leveraged to their fullest potential. Partner with ecommerce and technology teams to ensure the right data infrastructure is in place for accurate tracking and measurement, audience segmentation, and first-party data activation. Testing & Innovation Build a structured testing roadmap across creative, audience, bidding strategy, and landing...

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We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Job Classification:

Marketing Managers Access our statewide or regional occupation report for more information about wages, employment outlooks, skills, training programs, related occupations, and more. Compensation

Salary:

Depending on Experience Job Requirements

Experience Required:

 At least 3 years

Education Required:

Bachelors

Minimum Age:

N/A Gender:

N/A