Develop and execute the enterprise vision for digital performance measurement and omnichannel media strategy across IAI and HemOnc brands.
Establish standardized measurement frameworks, KPIs, and success metrics that connect media performance to customer engagement and business outcomes.
Lead the evolution of advanced analytics capabilities, including attribution, marketing mix measurement (MMM), incrementality testing, customer journey analytics, and predictive performance modeling.
Serve as the organization's subject matter expert on digital performance optimization, media measurement, and marketing analytics. Media Strategy
Partner with Brand teams to develop integrated omnichannel media strategies informed by audience insights, performance data, and customer behavior.
Ensure paid, owned, and earned media strategies are aligned with commercial objectives and optimized across HCP and DTC customer journeys.
Identify opportunities to improve targeting, personalization, segmentation, and channel effectiveness through data-driven insights.
Drive innovation in digital engagement by evaluating emerging media platforms, AI-enabled optimization tools, and evolving measurement methodologies. Performance Optimization & Insights
Lead continuous optimization of digital campaigns through real-time performance monitoring, testing, and actionable insights.
Build executive dashboards and performance scorecards that communicate campaign effectiveness, business impact, and optimization opportunities.
Translate complex analytical findings into clear recommendations that influence marketing investment decisions.
Champion a culture of experimentation through A/B testing, incrementality testing, audience testing, and performance benchmarking. Team Leadership & Capability Development
Build, mentor, and develop a high-performing team of digital performance analysts, media strategists, and marketing analytics professionals.
Foster a culture of analytical excellence, innovation, continuous learning, and accountability.
Establish best practices for measurement, reporting, governance, and digital analytics across therapeutic areas.
Drive adoption of new technologies, automation, and AI-enabled analytics capabilities. Cross-Functional Collaboration
Partner closely with Brand Marketing, Commercial Operations, Business Intelligence & Strategy (BIS), Digital Product, IT, Medical, Market Access, Legal, and Compliance teams to ensure alignment on digital measurement and engagement strategies.
Collaborate with agency partners, media vendors, and technology platforms to ensure data quality, transparency, and performance optimization.
Influence strategic investment decisions by providing data-driven recommendations that improve marketing efficiency and effectiveness.
Support enterprise initiatives focused on customer engagement transformation, digital maturity, and omnichannel excellence. Qualifications
Bachelor's degree in Marketing, Business, Analytics, Data Science, Communications, or related field required; MBA or Master's degree preferred.
10+ years of experience in digital marketing, performance analytics, omnichannel strategy, or media optimization, preferably within the pharmaceutical or healthcare industry.
Deep understanding of HCP and DTC customer engagement strategies across digital channels.
Expertise in digital measurement methodologies including attribution modeling, marketing mix modeling (MMM), customer journey analytics, experimentation, and ROI measurement.
Experience with digital analytics and visualization platforms such as Adobe Analytics, Google Analytics 4, Power BI, Tableau, Salesforce Marketing Cloud Intelligence (Datorama), Adobe Customer Journey Analytics, or similar technologies.
Strong understanding of paid media channels including search, programmatic, social, video, endemic media, CRM, and omnichannel orchestration platforms.
Experience leveraging first-party data, CDPs, CRM platforms, AI-driven marketing tools, and audience activation technologies.
Proven ability to lead cross-functional teams and influence senior leadership through data-driven insights and strategic recommendations.
Exceptional communication, executive presentation, and stakeholder management skills.

Disclaimer:

The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required. Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer. We Respect Your Privacy Learn more at: http://www.incyte.com/privacy-policy The Incyte hiring organization processes your personal data to manage your job application in order to enter into an employment relationship with you if you are the successful candidate. During the process, you may be asked to respond to questions that will screen out your application if you do not meet certain objective criteria required by the job. You can learn more about this process here . You may have the right to access, delete, restrict, edit, move, or object to the use of your personal data. You may also have a right to report concerns to the authority responsible for data privacy in the country where the position is based or where you live or work. You can learn more about Incyte's data protection practices here . By accessing this link you can learn about the types of personal data we collect, how we use it, whether collection and processing is optional, sources of the personal data we process, how it is shared, where it is stored or transferred to, how long we keep it, and contact information for Incyte, Incyte's data protection officer, and your supervisory authority (if applicable). Please contact privacy@incyte.com if you have any questions or concerns or would like to exercise your rights.

Qualifications:

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