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Content Marketing Manager
Career Insights for Content Marketing Manager
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Scorecard
Based on Pennsylvania data
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What they do
A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
$113,994 / year median in Pennsylvania
+7% projected growth
Job Description
- -ensuring a consistent voice across all content. In this role, you will own the content journey from idea to delivery. You'll help bring stories to life across multiple formats and channels, ensuring everything is engaging, high-quality, and aligned with business priorities.
- You will work closely with internal teams and external partners to guide content creation, making it easier to produce strong, consistent work at scale. You'll also help improve how we plan and deliver content by establishing simple, effective processes and standards.
- Partnering with the Brand & Content Strategist and Marketing Communications leadership, you will connect messaging, content, and campaigns so they work seamlessly across paid, earned, and shared channels.
- Lead content development from idea through execution Guide production across video, photography, design, and digital content Manage internal teams and external partners to deliver high-quality work on time and within budget Optimize and repurpose content across channels to maximize reach and impact
- Narrative Development & Editorial Leadership
- Create clear, compelling stories aligned to business priorities Develop content frameworks and messaging for campaigns and leadership communications Ensure consistency in brand voice, tone, and messaging Simplify complex topics into engaging, easy-to-understand content
- Cross-Functional Collaboration
- Partner with stakeholders across business units, sales, product, sustainability, and legal Manage content approvals and ensure accuracy and alignment Support content planning and editorial calendars across channels
- Performance & Continuous Improvement
- Track content performance (engagement, traffic, conversions) Identify opportunities to improve content effectiveness Lead reporting and post-campaign reviews Build best practices, playbooks, and scalable processes What do you bring? Education Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience) Experience 8
- 10 years of experience in marketing, content, or editorial roles Proven experience leading content strategy and multi-format storytelling (video, digital, social, long-form) Experience working across B2B and B2C environments preferred
- Skills & Capabilities Strong content strategy and storytelling skills Experience managing end-to-end content production Ability to work across teams and influence stakeholders Strong project management and organizational skills Experience building scalable content processes and frameworks Data-driven mindset with focus on performance and optimization Experience in manufacturing or building products industries preferred What are our perks?
- Health and Wellbeing
- Supporting your wellbeing, to thrive in life and work.
- Medical, Prescription Drug, Vision, and Dental Insurance
- Healthcare Saving Account and Flexible Spending Account options
- LiveWell Wellness Program
- Employee Assistance Program (EAP)
- Paid Time Off and Paid Parental Leave
- Retirement and Protection
- Helping to make the future life you want a reality.
- 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
- Company-provided Life Insurance, AD&D, Short-Term Disability
- Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance
- Additional Benefits
- Helping shape the experience and impact you want
- Group Legal
- Identity Theft Protection
- Auto and Home Insurance
- Pet Insurance and Discounts
- Back-up Child & Elder Care
- PerkSpot Employee Discount Program
- Why work for us?
Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Other Retirement and Savings
- Health and Wellness Programs