PLEASE NOTE

Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote) Who You Are Obsessed with testing and growth. You continuously identify new products, offers, promotions, and growth opportunities to bring to market — moving quickly from idea to execution while maintaining a bias for action. You're never satisfied with the status quo. Data-driven and commercially minded. You evaluate opportunities through rigorous margin analysis, forecasting, and performance measurement to ensure profitable growth and scalable customer acquisition. Gut instinct is informed by numbers. Expert in experimentation and AI. You design, launch, and analyze A/B and multivariate tests across offers, creative, pricing, and customer journeys—using insights and emerging AI tools to drive continuous improvement. An entrepreneurial operator. You combine creativity, analytical thinking, and executional excellence to build winning campaigns, uncover new revenue opportunities, and create value from scratch. You thrive in ambiguity, embrace creative problem-solving, take calculated risks, and build from the ground up.

What You'll Do Key Responsibilities Strategy & Planning:

Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting.

Campaign Management:

Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.

Performance Analysis:

Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.

Measurement & Tracking:

Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases.

Cross-Device Journey Mapping:

Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.

Creative & Testing:

Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale. Requirements What You Should Have Skills, Qualifications & Requirements 4+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale. Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels. Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions. Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.). Experience with SEO, ASO, and mobile measurement platforms a plus. Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods. Excellent verbal and written communication skills. Bachelor's degree required; Business or Marketing preferred. What You Can Expect Working Conditions Work is performed in an office environment with low to moderate noise levels. Occasional lifting of up to 20 pounds. Position requires regular, continuous use of a computer. Position requires regular sitting and standing. Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email. May require occasional travel. This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday Benefits The compensation range for this position is $95,000 - $110,000 annual salary. 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