Brand Marketing Senior Director

Brand Marketing Senior Director at Ring Concierge Brand Marketing Senior Director at Ring Concierge in Union City, New Jersey Posted in 11 days ago.

Type:

full-time

Job Description:

About Role Ring Concierge is a rapidly growing, female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We're seeking a Brand Marketing Senior Director to lead the development and execution of brand strategy to drive relevance, brand heat, and long-term equity. This role sits at the intersection of brand strategy, campaign concepting, and cross-channel orchestration. You'll partner closely with channel leaders across social, communications, and influencer marketing to ensure a cohesive, elevated brand presence across all consumer touchpoints. Reporting to the VP, Growth Marketing and working closely with our Founder & CEO, you'll serve as a key brand steward, setting direction, driving alignment, and building a high-performing brand engine that delivers measurable business impact Responsibilities Brand Positioning & Storytelling Own and evolve Ring Concierge's brand voice, ensuring it is consistent, recognizable, and meaningfully integrated across all channels and customer touchpoints Serve as the internal champion of brand identity, ensuring all marketing, product, and customer-facing efforts ladder up to a cohesive brand experience Leverage cultural, competitive, and consumer insights to inform strategy and unlock growth opportunities Partner closely with Creative to develop best-in-class campaigns and content that elevate the brand Team Leadership & Strategic Oversight Lead and develop a team of channel experts across social, communications, and influencer marketing, empowering existing leaders and driving clarity across roles and priorities Foster strong cross-functional collaboration across Creative, Merchandising, Ecommerce, and Growth Marketing Drive alignment, accountability, and executional excellence across all brand initiatives Integrated Campaign Leadership Lead the development of 360° brand campaigns and go-to-market strategies (e.g., product launches), from brief through execution across paid, owned, and earned channels Ensure alignment between brand storytelling and performance marketing objectives across the funnel Identify and drive culturally relevant moments, partnerships, and activations that build awareness and affinity Partner cross-functionally to ensure consistency of messaging across all consumer touchpoints, from marketing through site and retail Social Media Strategy Shape platform strategy across social platforms, including editorial direction and innovation roadmap, in close collaboration with the team to drive brand and business impact Ensure all social channels reflect a cohesive, brand-aligned digital flagship experience Support the team in identifying and capitalizing on cultural trends, new formats, and emerging platforms Define success metrics in partnership with Growth team to balance brand building and business outcomes Communications, Influencer & Strategic Partnerships Set the strategic vision for influencer, PR, and brand partnerships in close collaboration with the existing team Empower and support the team in executing high-impact creator relationships, partnerships, and media opportunities Identify whitespace opportunities and scale what's working to drive measurable impact across awareness, acquisition, and revenue Partner on defining KPIs and measurement frameworks to ensure all partnership investments are aligned to full-funnel business objectives Research & Measurement Define and implement KPIs to measure the success of brand campaigns and go-to-market initiatives, optimizing both in-flight and post-launch Develop a deep understanding of the target customer, competitive landscape, and market trends to inform brand strategy About You Passionate about building brands and telling compelling stories, with a strong focus on results Strong editorial eye paired with a data-driven mindset Deep understanding of consumer behavior, cultural trends, and brand storytelling Proven ability to lead through strong existing teams, empowering functional experts while driving alignment and impact Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment Excellent verbal and written communication skills Strong relationship-builder across internal teams, creators, and external partners Requirements Bachelor's Degree preferred 10-15+ years of brand marketing experience; luxury retail preferred DTC experience required Proven ability to align brand strategy with business goals Experience measuring and analyzing social, communications, and influencer performance Track record of leading and developing high-performing teams Experience establishing and managing partnerships with influencers, brands, and media Experience working with in-house creative teams, editorial partners, and agencies Details Full-time role located in midtown NYC Hybrid work model, with the expectation of four days per week in office and nights and weekends as needed

Office Hours:

9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours Health, Vision & Dental Insurance for full-time employees 401K with employer match program Generous employee discounts on fine jewelry Paid time off, including an extra allowance of 3 days annually for religious observances Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated base compensation for this role is $180,000+