Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Your Opportunity, Your Team The Digital Experience App Strategy Manager supports QVC and HSN, and will lead the app strategy to drive acquisition, engagement, retention, and platform performance. Where You'll Work This role is hybrid and will require you to be onsite in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered:
PA, NJ, DE.
Relocation assistance is not available for this role. What You'll Do Lead and improve the
QVC & HSN
app strategy to improve performance, achieve KPIs, and enhance the customer experience. Be the business lead for the NextGen app experience, partnering with IT, program managers, and marketing teams on app development and retention initiatives. Oversee app acquisition campaigns end to end, including planning, execution, performance analysis, and optimization. Drive engagement and retention strategies through push notifications, in-app messaging, SMS, and related platform capabilities. Analyze app and campaign performance on a weekly and monthly basis using tools such as Adobe Analytics, Tableau, Localytics, and Branch to inform future strategy. Partner with testing teams to lead A/B testing and optimization efforts, from ideation through implementation, to improve platform performance. Build relationships across marketing, IT, web development, eCommerce, planning, and external partners to support overall app growth. What You'll Bring Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience. 5-7 years of experience in a digital commerce or marketing environment, or an equivalent combination of training and experience. Ability to translate data into clear insights and recommendations for stakeholders. Tableau, Adobe Analytics, and similar tools. #LI-AZ1 Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions. Join Our Team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We're an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It's a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! Applicant Privacy Notice
