Accertify enables commerce by doing one thing extraordinarily well: pinpointing fraud. The company's Predictive Yes Platform helps businesses say yes to more - more good customers, more revenue, and more growth - without getting burned. It's a precise, confident, data-backed yes, made possible by joining signals across the entire customer lifecycle through unmatched data volume, layered AI-powered models, and a consortium approach that protects clients from bad actors spotted anywhere in the network while unlocking business with good actors verified anywhere in the network. With more than 10 billion transactions and over $1 trillion in commerce processed in 2025 alone, Accertify delivers the intelligence and precision that fraud and payments teams need to say yes confidently and enable growth. That's the More Yes difference.

Accertify is seeking a hands-on Digital Marketing Leader to own and optimize our digital marketing engine, driving awareness, engagement, qualified pipeline, and revenue growth. As a member of the Revenue Marketing team, this role will lead strategy and execution across our website, SEO/AEO, LinkedIn, review sites, YouTube, Salesforce, and Pardot, while ensuring marketing efforts are measurable and tied directly to business outcomes. The ideal candidate is an experienced B2B marketer who thrives in a high-ownership environment, understands how to attract and convert buyers through digital channels, and has a proven track record of building scalable demand generation programs that influence pipeline, revenue, and growth through data-driven execution and continuous optimization.

Essential Duties & Responsibilities:

Website Conversion:

Own the website as Accertify's primary conversion engine.

Own website architecture, performance, scalability, and user experienceBuild and optimize WordPress pages, landing pages, forms, and conversion pathsModernize the website experience page-by-page in partnership with Content and Portfolio MarketingOwn the full form-to-conversion process, including thank-you experiences, retargeting, alerts, and automationDrive conversion rate optimization (CRO) through testing, experimentation, and analysisImplement and optimize technical SEO, AEO, and GEO best practicesManage chat and conversational marketing experiencesReport performance through GA4,

GTM, and SalesforceAEO & Search Visibility:

Own Accertify's visibility across traditional search, AI-powered answer engines, and organic digital channels.

Lead AEO, GEO, and technical SEO initiativesImprove visibility across search engines and AI-generated answersOwn LinkedIn organic and YouTube as strategic channelsManage search performance, content discoverability, and machine visibilityOwn UTM governance and digital tracking standardsPartner with the ABM Lead to ensure accurate campaign tracking and attributionLeverage review platforms including G2, Capterra, Trustpilot, and TrustRadius as part of Accertify's overall visibility strategy

Lead Flow & Omni-Channel Campaign Management:

Own the marketing side of lead management, lifecycle progression, and attribution.

Own lead scoring, grading, routing, and lifecycle managementManage Pardot nurture journeys and engagement programsOwn campaign attribution and performance measurementMaintain campaign architecture, field governance, and data qualityOversee integrations between Salesforce, Pardot, and the websitePartner closely with RevOps on attribution models and funnel reportingOwn the marketing-to-sales handoff processDrive continuous optimization of lead quality and conversion performance

Digital Communications Management:

Own planning, visibility, and execution across Accertify's digital marketing portfolio.

Maintain a transparent, accurate digital marketing calendar covering website updates, content publication, SEO/AEO initiatives, nurture programs, organic social campaigns, YouTube content, review platform activity, and digital promotionsEnsure all digital deliverables are prioritized, tracked, and delivered on time according to established marketing SLAsProvide visibility into digital priorities, deadlines, dependencies, launch schedules, and project statusProactively communicate risks, blockers, timeline impacts, and resource constraintsPartner with Content, Portfolio Marketing, ABM, Events, RevOps, and Sales to ensure digital execution aligns with broader campaign objectives

Technology Stack:

Website & ConversionWordPressMicrosoft ClarityQualified or similar AI chat platformCRO and website optimization toolsConversational marketing toolsSearch & VisibilitySEMrushProfoundGoogle Search ConsoleSEO, AEO, and GEO optimization platformsLinkedInYouTubeMarketing Operations & Lead ManagementPardot (Marketing Cloud Account Engagement)SalesforceGoogle Analytics 4Google Tag ManagerCollaboration & WorkflowAsanaSlackConfluenceMicrosoft 365

Microsoft CopilotSkills & Qualifications:

5+ years of experience in digital marketing, demand generation, marketing operations, or revenue marketing within a B2B technology companyDemonstrated success improving website conversion performance through hands-on optimizationStrong WordPress experience, including page creation, forms, integrations, and content publishingExpertise in HTML, CSS, JavaScript, pixel implementation, and AI-assisted coding tools to troubleshoot, implement, and optimize.

Advanced experience with Salesforce and PardotExperience building and optimizing lead scoring, grading, nurture, and lifecycle programsDeep understanding of GA4, GTM, attribution, and conversion trackingProven success managing SEO, AEO, GEO, and digital visibility initiativesExperience leveraging review platforms such as G2, Capterra, Trustpilot, and TrustRadiusStrong analytical, technical, and problem-solving skillsAbility to independently move projects from planning through execution

Additional Details:

Location:

2 Pierce Place, Suite 900, Itasca, IL 60143

Workplace Flexibility:

Hybrid (minimum 3 days in-office per week). Remote work flexibility will be considered for highly qualified candidates.

Visa Sponsorship:

Applicants must be authorized to work in the U.S.; Accertify does not provide visa sponsorship for this position.

Salary Range:

$130,000-$150,000 base salary. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Why Join Accertify? At Accertify, we offer more than just a paycheckwe invest in our people through competitive rewards, meaningful benefits, professional development opportunities, flexible ways of working, and programs that support your overall well-being. Join a team that values growth, collaboration, and innovation while empowering you to make an impact and build a rewarding career.