Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
AM
American Medical Administrators
Digital Marketing Manager
Career Insights for Digital Marketing Manager
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on Missouri data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$119,931 / year median in Missouri
+6% projected growth
Job Description
Digital Marketing Manager The Digital Marketing Manager is responsible for developing, executing, and optimizing digital marketing strategies that drive patient acquisition, provider awareness, brand engagement, and revenue growth across physician practices. This role leads digital campaigns across paid, owned, and earned channels while leveraging analytics and data-driven decision-making to maximize performance and ROI. Key Responsibilities Develop and execute comprehensive digital marketing strategies aligned with organizational goals Manage multi-channel marketing campaigns including Search Engine Marketing (SEM), display advertising, paid and organic social media, email marketing and retargeting Partner with practice leaders and service line stakeholders to support growth initiatives and patient acquisition efforts Create annual digital marketing plans, budgets and performance targets Manage relationships with advertising vendors and agency partners as needed Website & Content Optimization Oversee website performance, user experience, SEO strategy and conversion optimization Collaborate with content creators to develop engaging digital content Ensure website content remains accurate, compliant and optimized for search visibility Analytics & Reporting Monitor campaign performance through tools such as Google Analytics, CRM platforms and marketing automation systems Develop reports and dashboards that measure KPIs, including website traffic, conversion rates, lead generation and campaign effectiveness Use insights to continuously improve campaign effectiveness Digital Advertising Manage paid media strategy and execution across search, social, programmatic and display channels Optimize targeting, bidding strategies, creative assets and landing pages to improve performance Marketing Technology Administer and optimize marketing platforms and automation tools Evaluate new digital technologies and opportunities to improve marketing effectiveness Ensure integration between CRM, website, analytics and marketing platforms Qualifications Bachelor's degree in Marketing, Communications, Healthcare Administration or related field 5-10 years of digital marketing experience Experience in managing integrated digital marketing campaigns Strong knowledge of SEO, SEM, digital advertising, marketing automation and analytics Proficiency in Google Analytics, Google Ads, social media advertising platforms and CMS platforms Experience in marketing or agency environment a plus Healthcare experience preferred Success Metrics Patient acquisition growth Lead conversion rates Website traffic and engagement Marketing ROI Search engine rankings Campaign performance vs goals Provider and service line growth