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Natural Factors

Digital Marketing Manager

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What they do

A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.

$126,884 / year median in Washington

+9% projected growth

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Job Description

The Opportunity:
Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business' online presence? We're looking for a Digital Marketing Manager to develop and execute digital marketing strategies that increase brand awareness, drive qualified traffic to NaturalFactors.com and eCommerce retail partners, and establish meaningful consumer relationships through the collection and activation of first-party data. The role will combine strategy, execution, agency leadership, analytics and future team development. If this sounds like you, apply today! We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.
This position pays:
$110,000 - $140,000/year A Day in
The Life of A Digital Marketing Manager:
Develop and execute a comprehensive digital marketing strategy aligned with business objectives Establish annual plans, KPIs, reporting frameworks and channel investment priorities Identify opportunities to increase awareness, engagement and consumer acquisition Lead upper and mid-funnel marketing initiatives across paid social, search, video and content channels Drive qualified traffic to DTC and eCommerce partners Optimize channel performance and audience targeting Explore emerging digital discovery channels, including AI-powered search, answer engines, influencer partnerships and affiliate programs, to expand brand visibility and reach new consumers Identify, onboard and manage agency partners for media, creative, SEO and analytics You will work a set schedule of Monday to Friday 8:00am - 4:30pm Hybrid option available for local candidates after the introductory period; remote option available for non-local candidates. Our US office is located in Monroe, WA What We're Looking for
From You:
7+ years of progressive digital marketing experience Bachelor's degree in Marketing, Business, Communications or related field or equivalent experience Experience in digital strategy, paid media, CRM, content and analytics Experience managing agencies and external partners Consumer packaged goods, health and wellness, or supplements experience is an asset
What You Should Know About Us:
A purpose-driven company committed to employees and improving the health and well-being of people and the planet We're building and evolving our digital marketing capabilities and are looking for someone excited to help shape and scale that growth to directly impact business success A dynamic and collaborative work environment where your expertise makes a real impact
Our Team's Favorite Perks and Benefits:
A competitive total compensation package Best in class benefits because we care about your health and wellness! Physical Health Outstanding medical, dental, vision plans Health and dependent FSA Employer-paid life and long-term disability insurance Financial Health 401(k) with company match Financial planning and education sessions Discount on company products On demand pay Emotional Health Wellness days - 10 days per year to use for personal days, mental health days, or sick days Vacation days - 15 days per year 10 paid holidays per year Employee Assistance Program (EAP) Employee appreciation events and lunches This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best! All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.